Understand interactive content, and why it is so important, and how you can create 10 types that can improve your user experience. The post Interactive Content: 10 Types To Engage Your Audience appeared first on Search Engine Journal.

Here are the 10 SEO competitive analysis tools that you need to know. The post 10 Tools You Can Use For SEO Competitive Analysis appeared first on Search Engine Journal.

OpenAI CEO Sam Altman comments on expectations for GPT-4. An overview of hints of what GPT-4 may offer. The post GPT-4 Is Coming: A Look Into The Future Of AI appeared first on Search Engine Journal.

Matt Cutts sticks a fork in guest blogging In 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.” This wasn’t the first time Google or Cutts had discussed the risks of guest blogging. See: Oct. 9, 2012: What is Google’s view on guest blogging for links? July 9, 2013: Google: Guest Blogging For Links? You Better Nofollow Those Links Oct. 16, 2013: Google’s Matt Cutts: Guest Blogging Best Done In Moderation Dec. 10, 2013: Google’s Matt Cutts: Guest Blogging Abuse & […]

LinkedIn is sharing up-to-date data for marketers and advertisers, including information on user engagement, popular content, and the overall growth of the platform. The post LinkedIn 2023 Data: What Businesses & Advertisers Need To Know appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Google has updated the video indexing report in Google Search Console to improve the accuracy of the error reporting. Google said you might see “missing thumbnail” errors reclassified under new error types. Google also added that the total number of errors reported should not change, and that this is just a reclassification of errors. January 19, 2023. This change went into affect today, January 19, 2023. Google’s statement. Google wrote, “Search Console can now more accurately classify thumbnail indexing issues. As a result, you may see a reassignment of “Missing thumbnail” issues to more specific issue types. The total number […]

The State of Technical SEO Report 2023 is out from digital marketing agency Aira and the Women in Tech SEO community. So what matters in 2023? Here’s a quick summary of some of the more interesting results. Resources matter. The biggest risk the report highlighted was an organizational lack of resources. A lack of resources means changes don’t get made or are very slow to get made – which means less than stellar SEO results. So if you work at a company where resources are lacking, prioritization of tasks will continue to be critically important. Tools and technology that matter. Google […]

Google has just rolled out Performance Max experiments, and Twitter has taken notice. Performance Max experiments are rolling out in Google Ads! The highly-anticipated Performance Max feature is now available in Google Ads accounts. @rustybrick pic.twitter.com/qlJEqs5WGV — Tauqeer Aziz (@tauqueeraziz) January 19, 2023 Why we care. If you’re an advertiser using Performance Max, you can use this feature to test changes to your account before applying them permanently. Recommendations as experiments. Last year Google launched the ability for advertisers to apply recommendations as experiments. In October, they announced that additional experiments were coming “in the following months.” Now, they have […]

Google is rolling out Performance Max experiments in Google Ads today. We knew this would come and now, I think for the first time but I might be wrong, we are seeing some advertisers gain access to this.

Google has dropped the playable podcast search result rich snippets. 9to5Google reported this first, and there is a bit of confusion around what exactly Google removed. Google seems to have removed the recent episodes playable rich results for podcasts, where Google would show under a specific search result the recent podcasts.

Google has posted that you may see an increase in clicks and impressions in your search performance report when filtering by the product results search appearance in Search Console. Google said this is because Google is now picking up these products even without structured data.

It looks like we may have had another tremor or Google search ranking algorithm update kickoff yesterday, Wednesday, January 18th. We just had one this weekend after the December 2022 helpful content update and December 2022 link spam update finished on January 12th and now we have this, again.

Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, Discover, Maps and Gmail.  This full-funnel advertising of products is what PMax does well, especially when it comes to products with a lot of data.  However, PPC managers should consider the cost share for non-converting products, which can possibly be higher compared to standard Shopping campaigns.  An analysis we conducted in August 2022 shows a cost share of 33% for […]

Of all the ridiculous and sublime ways to spend $10,000 a month of your enterprise SEO budget, your least greatest ROI has come from link exchange emails like this below, where a C-note can get you a backlink on a website with a domain authority of 80+ – potentially evening out that PBN you created for another $10k.  The author took the screenshot. If you missed that hint of sarcasm above, let’s be clear, you should not be spending your enterprise SEO budget on link exchanges or PBNs.  Instead, you should be looking to spend your enterprise SEO budget on […]

Google Search Console updated the performance report on January 6, 2023, going forward, to report on more product results, even without structured data. That means you may see an increase in impressions and clicks when you filter the performance report by “product results” in the search appearance type. What Google said. Google posted here saying, “Sites may see an increase in impressions and clicks for Product results search appearance type on their site. This is because Google now includes products found only in page content, without associated Product structured data.” January 6, 2023. This was annotated on January 6, 2023, […]