YouTube is rolling out new contract terms for all channels that earn ad revenue, which creators must accept to remain in the YouTube Partner Program. The post YouTube’s New Partner Program Terms: What You Need To Know appeared first on Search Engine Journal.

Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Join our live, interactive webinar with Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising and Toby Yuen, Customer Success Manager at Blueshift and discover proven ways to keep customers engaged and purchasing more. Register today for “Keep Customers Engaged Post Holidays and All Year Long,” presented by Blueshift. Click here to view more Search Engine Land webinars. The post Webinar: Keep customers engaged post-holidays and all year long appeared […]

Here is a recap of what happened in the search forums today…

Microsoft is reportedly making a big step to gain an advantage over its competitors by investing $10 billion in OpenAI, the developers of ChatGPT. The post Microsoft Reportedly Planning A $10 Billion Investment In OpenAI appeared first on Search Engine Journal.

Google’s John Mueller suggests placing JavaScript code below the HTML header tag to make sure that search crawlers can fully understand your website. The post Google’s John Mueller: Move JavaScript Below HTML Headers appeared first on Search Engine Journal.

Google’s John Mueller said on Twitter that traffic is not necessarily a quality measure. Basically, John is saying just because a certain number of pages do not get as much traffic as another set of pages, it does not mean those pages are higher or lower in quality in the eyes of Google Search.

In this article, we will explore what Domain Authority is and the evidence as to whether it is a Google ranking factor. The post Domain Authority: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Google Search has a feature named “instances” that shows you when an event happened each year in history. So if you run an event annually, Google may show the instances of those events over time in Google Search.

You can get lots of helpful information from Google Search Console to guide your SEO efforts. But is it a ranking factor? Let’s dig in. The post Google Search Console: Is It A Ranking Factor? appeared first on Search Engine Journal.

Does your domain name have an impact on search results? Let’s take a closer look at the debate. The post Is Domain Name A Google Ranking Factor? appeared first on Search Engine Journal.

Is Google Analytics really powerful enough to influence Google search results? Let’s take a closer look. The post Is Using Google Analytics A Search Ranking Factor? appeared first on Search Engine Journal.

Ginny Marvin, Google’s Ads Liasion, said on Twitter that performance max is not preferred over search ad campaigns. Ginny wrote on Twitter, “PMax isn’t ‘favored’ over Search.”

Carrie Hill posted a poll on Twitter asking SEOs, her followers, what the status of their GA4, Google Analytics 4 installs are. It seems like most SEOs, well, the 300 or so who responded, said they are just collecting data and not doing more with it.

Google Maps can now show 360 views of the outside of some famous buildings and places. This gives some sort of aerial 360 view of the building in a video-like format in Google Maps.

As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year.  Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. 1. A slow economy and heightened focus on efficiency In case you haven’t heard, the economy has been struggling (that’s a joke). I graduated with a degree in economics, but like most of us, I have no idea how long this downturn will last.  That said, I think many digital marketers are already feeling the impact. Budgets […]