Creating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Many times in SEO, slow and steady wins the race.  Search has been evolving and talking about keywords might seem old-fashioned. But long-tail queries have never been more important. As search is second nature for many people these days and voice search gains popularity, searches are becoming more conversational. Creating content to satisfy this type of query can be really beneficial.  To get the best results from this strategy you […]

The Google Ads team has not posted a new feature announcement or any new announcements on its new features and announcements page for about two and a half months, since November 17, 2022, and any Google Ads policy updates since mid-December.

Gary Illyes from from the Google Search Relations team posted another PSA on LinkedIn, this one says “don’t use relative paths in your rel-canonical.” Gary wants you to use the full, absolute URL, when it coms to rel-canonical.

Gary Illyes from the Google Search Relations team posted another PSA on LinkedIn. This time he said, “when you redesign a site, its rankings in search engines may go nuts.”

Yandex had a boatload of its source code across all its technology allegedly leaked by a disgruntled employee and part of that was the source code for Russia’s largest search engine – Yandex. As you can imagine, SEOs and others are diving in and seeing what they can learn from the source code.

On Thursday, January 26th, there were some signs of a possible Google search ranking algorithm update. The signals and chatter I was tracking, honestly, were not at super high levels. However, now that I see Glenn Gabe shared some really shocking charts of sites previously impacted by the product reviews update, seeing massive swings on the 26th.

One of the most popular formats for written online content is the humble listicle. 55% of bloggers say they’ve published a listicle in the last 12 months (only how-to articles rank higher). But this popularity exists precisely because people love to read lists. We love clicking on list headlines because they’re incredibly specific and set an expectation for what’s inside the article. We know what we’re getting into, and it’s satisfying to behold. We love reading lists because our brains are wired for this exact type of information sorting. And, by the time you’re done reading this article, you’ll love […]

Yahoo Search seems like it will be making a come back in the future. Yahoo has been dropping hints over the past couple of weeks related to this return and is also hiring a Principal Product Manager for the Yahoo Search platform to help lead these initiatives. The job posting. Yahoo posted a job listing for a “Principal Product Manager, Yahoo Search” a few weeks ago. The job posting, in part, reads, “We’re looking for a Product Manager for Search at Yahoo. We are looking for folks that are interested in pushing beyond the status quo to change the way folks […]

Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads. The post Sitelink Assets (Extensions) Best Practices & Examples appeared first on Search Engine Journal.

While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic. The post 7 Content Marketing Best Practices In 2023 appeared first on Search Engine Journal.

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations. Articles from Vice, PC Mag and Motherboard claimed that Avast and Jumpshot were “secretly harvesting” users’ browsing behavior, packaging it and reselling without their full knowledge.  Fishkin defended the company and faulted the publications for what he said was incomplete and biased reporting. Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ […]

Here are the 10 SEO competitive analysis tools that you need to know. The post 10 Tools You Can Use For SEO Competitive Analysis appeared first on Search Engine Journal.

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Buzzea was less than thrilled about being called a link network, saying they “oppose this assertion since we never stopped wanting to keep the ethical side of sponsored articles focusing on quality and natural links created.” As a result of the penalty, Buzzea officially called it quits. Read all about it in Google Takes Down Another Link Network, France’s Buzzea. This was hardly the first link network Google had gone after: Google Squashes Backlinks.com, Another […]

Joost de Valk says “This is how we lose CMS market share to companies like Wix” The post Yoast SEO Founder: WordPress Admin Interface Is “Simply Bad” appeared first on Search Engine Journal.

There is diversity in the available link-building tools, and you will need to select the right one for the job. The post 12 Great Link Building Tools That Are Essential To Your Success appeared first on Search Engine Journal.

Excel may not look like a fancy, paid SEO tool, but it remains one of the most versatile tools in an SEO professional’s toolbox. The post Using Excel For SEO: 7 Essential Tips & Tricks You Might Not Know appeared first on Search Engine Journal.