Best SEO Blogs

Understanding quiet quitting in SEO – the silent exodus

“I’m just gonna come in and do my job. Still doing all my deliverables, but not a day early, not doing anyone else’s job on top of mine, not coming in a minute before 9 a.m. and not staying a minute later than 5 p.m. I don’t care anymore.” This is quiet quitting. 40% of the global workforce is looking to leave their jobs in the next 3 to 6 months, according to “To quit or not to quit” by Mckinsey and Company. The difference will be in how they will choose to leave, which will also have significant effects […]

Best SEO Blogs

Google updates image SEO best practices and Google Discover docs

Google has made a couple of tweaks to two of its SEO-related help documentation. The changes include specifying that the title and link elements are most important for the RSS feed follow in Google Discover and that Google parses img elements even within other elements, such as the picture element. Google Discover RSS Feed follow Google added a new line to the Get On Discover documentation under the feed guidelines for the Follow feature in Google Discover. Google wrote, “The most important content for the Follow feature is your feed <title> element and your per item <link> elements. Make sure your feed includes these […]

Best SEO Blogs

Yoast SEO version 20 with a new interface for settings

Yoast SEO is rolling out version 20.0 of its popular SEO WordPress plugin today. The big change is a new user interface for the settings section of Yoast SEO. This release is available today for those who use Yoast SEO for their WordPress site. What is new. Here is the list of changes in the Yoast SEO settings interface: A sleek and modern interface that is easier, more intuitive, and fun to use, the company said. Helpful information and guidance on best practices – for every feature, toggle, and setting. Get actionable SEO recommendations to grow your traffic. A simple […]

Best SEO Blogs

This day in search marketing history: January 24

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email.  According to the email, the Google Ad experts would identify “key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids and updating your ad text.” (That was structure, keywords, bids, ads.) They would also […]

Best SEO Blogs

Webinar: Think spiderwebs, not funnels, for remarkable SEO results by Cynthia Ramsaran

With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—we now know the better framework for marketers to embrace is the spiderweb. Join SEO experts from DemandJump for a live webinar covering: Why the waste at the top of most funnels leads to poor organic traffic outcomes. What industry-leading marketers and researchers like Gartner say about the modern buyer’s journey. How to shift your thinking around your organic content strategy to create the kind of networked pillar content that drives positive user experience and fast […]

Best SEO Blogs

How Google’s turn to resellers coincides with its largest round of layoffs

Google has been encouraging advertisers to use its network of approved resellers more frequently in recent years. This strategy helps Google reduce expenses for advertising services and positions the company as a software-as-a-service (SaaS) provider, which is more appealing to investors. Resellers, such as Accenture Interactive, Incubeta, Jellyfish, Media.Monks, and Smartly.io, assist media buyers in managing ad campaigns using Google’s marketing services. These resellers are expected to see an increase in referrals from Google in the coming year. Additionally, Google is directing even well-known advertisers to use these resellers as a way to outsource labor-intensive services that have low margins. […]

Best SEO Blogs

Google Ads down for some users

Happy Monday! The Google Ads dashboard may be down for some users. We’re investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are unable to access Google Ads. Please see the dashboard for updates: https://t.co/0AqTKCl6Ts — AdsLiaison (@adsliaison) January 23, 2023 The Google Ads Status Dashboard. The Status Dashboard confirms the outage. You can check here for more updates. Update. Editor, Display & Video 360, and Search Ads 360 may also be down. Check the status here. Why we care. If you can’t log into Google Ads, you can’t manage your campaigns. […]