Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said it might have its own way of sending traffic to publishers with its AI chat, Bard…

Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition. Rather than distributing equal bait to each rod of a marketing campaign despite not knowing which will produce the most bites, marketing attribution teaches marketers to assemble the best combination of bait before casting its line into a sea of prospects. Register today for “Build a Winning Marketing Attribution Framework,” presented by Chanel99 and learn how to overcome the top three challenges in marketing attribution. Click here to view more Search Engine Land webinars. The post […]

Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. The post Google Ads’ Keyword Matching Process Detailed In New Guide appeared first on Search Engine Journal.

Learn more about Sounds for Businesses from TikTok, which allows businesses to choose commercially licensed audio for their marketing and ad content. The post TikTok Announces Sounds For Business appeared first on Search Engine Journal.

Learn how to optimize websites for Bing’s AI-powered algorithm with insights from Fabrice Canal’s Pubcon keynote. The post Bing’s AI Algorithm: Insights From Fabrice Canal’s Pubcon Keynote appeared first on Search Engine Journal.

Starting from March 29, 2023, the Google Ads API v11 will no longer be available. Developers still using v11 after this date will notice API requests failing. Depreciation and sunset timetable. Typically, major versions are supported for approximately 12 months, while minor versions have a support lifespan of 10 months. Migrate asap. To migrate to the newest version, visit the Google Ads API documentation here. Dig deeper. Read the announcement from Google here. Why we care. New API updates directly affect the functionality and performance of advertising campaigns. Once a version is sunset, all API requests using that version will […]

The Google local pack, the map results, you see Google often display in the search results seems to have gone missing. I assume this was a bug, but no one was able to trigger a local pack to show up in Google Search for a 20-minute period. Examples. Try searching for [barber near me] and you won’t get that local pack. You just get the standard ten blue links, without the map. This seems to have stopped working at around 11:30 am ET. And now has returned about 20 minutes later, I now see the local pack: Why we care. […]

Don’t get it twisted. The machines are taking over. It’s only a matter of time until we’re all serving aluminum overlords’ every beck and call. Fortunately for all of us simple humans, that day is not today. Despite being a regurgitating raconteur, AI is still a glorified mansplainer – like the Wizard of Oz, minus the fancy haberdashery. It kinda sucks at basic math.  It can’t wrap its dumb little head around anything subjective. It’s eye-wateringly expensive to run. Orders of magnitude more than Google Search. As if that weren’t bad enough, AI content also makes a mockery of E-E-A-T.  […]

Microsoft Bing will upgrade Bing Webmaster Tools to add reporting and tools around the new Bing Chat feature and a new index coverage report. This was announced by Fabrice Canel, Principal Product Manager at Microsoft Bing, this morning in a keynote given at PubCon Austin. Bing Chat in Webmaster Tools. Bing Webmaster Tools should be adding Bing chat integration to allow publishers, content creators and site owners to see how much traffic the chat feature is sending their sites. It will be part of the Bing performance report and show impressions, clicks, click through rate and more. Here is a […]

As an advertiser or SEO professional, it’s essential to recognize that with the growing popularity of online shopping, customers’ safety and security have become a top priority for e-commerce platforms. In response to this, Google has implemented three ways to help customers shop safely and ensure that merchants’ stores meet these standards. Vetting stores through automation Store badges Automated and human merchant and listing reviews Automatically vetting product merchants. Before a product or merchant can list on Google, they must undergo a thorough safety review to ensure they meet standards. With the help of the Shopping Graph, a vast database […]

Learn how Google’s safety measures, including automated vetting and store badges, protect shoppers and build trust. The post Trust The Badge: Google’s System For Safe Online Shopping appeared first on Search Engine Journal.

Gary Illyes from Google said in his Q&A session yesterday at PubCon that while recovering from a Google helpful content update is possible, you can’t always get back to where you were.

Google Bard and its chat-based search features that have yet to be seen in the wild may have their unique way of sending publishers traffic, unique from Bing’s AI Chat feature. According to some Twitter coverage of his talk, Gary Illyes from Google said this at PubCon yesterday.

Google Ads now supports automatically created assets, and the new customer acquisition goal is fully live. But also, in March, the “Search Interest” targeting and “Presence or Interest” exclusion will no longer be available in Google Ads.

Gary Illyes from Google gave a keynote and a Q&A session yesterday at PubCon and while the keynote was pretty vanilla stuff, the Q&A did reconfirm a lot of what has been said in the past around authorship, links and disavowing links.

Microsoft released version 96 of the Bing AI chat feature earlier this morning. This new update brings quality improvements such as a higher response rate to chats and also fewer “hallucinations,” Mikhail Parakhin, the CEO of Bing, wrote on Twitter. What is new. Mikhail said the two main improvements to Bing AI chat include: Significant reduction in cases where Bing refuses to reply for no apparent reason Reduction of instances of hallucination in answers Here are those tweets: Main two improvements you should see are:– Significant reduction in cases where Bing refuses to reply for no apparent reason– Reduced instances […]