John Mueller With Smoke Coming Out Of Head

As you know, Google Analytics 4 does not support tracking AMP pages. Well, Google’s Ads Liaison, Ginny Marvin, said on Friday that Google is “currently looking into it and will share an update as soon as we have one.”

This is just a programming note that I will be 100% offline starting Wednesday night (September 15th) through Thursday night (September 16th) for Yom Kippur. I am scheduling stories on Yom Kippur, anything posted would have been written prior to Yom Kippur. We have a white theme going up today around 3pm ET through all of Yom Kippur (as a reminder, so check it out).

As expected, the Google Search Console URL Parameter Tool is no longer available. If you try to access it for a specific property, you get a message that reads “this report is no longer available here.” It links you to the announcement that the tool was being decommissioned today.