Your online reputation is everything. Here are some ways you can generate third-party reviews that will build customer trust. The post 8 Techniques To Get More Customer Reviews For Your Local Business appeared first on Search Engine Journal.…

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering …

Discover how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features. The post LinkedIn Introduces SEO Tools For Articles appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web……

Google Search remains the top platforms for U.S. adults to research major news events but Gen Z seems to be more inclined to head to TikTok than other generations, according to a new survey. Why we care. For publishers, TikTok …

Google is conducting tests that block some Canadians’ news content in response to a new government bill, Bill C-18. The post Google Tests Blocking News Content For 4% Of Canadians appeared first on Search Engine Journal.…

TikTok has just released a “Top Products” element to its Creative Center. This data provides insights into the popularity of particular products on the app, as indicated by the frequency of ads featuring the item, as well as metrics such …

Longer video ads have demonstrated greater effectiveness compared to their shorter counterparts. Mobile user acquisition managers have noted significant performance improvements when using videos that are between 31-60 seconds long. “Our attention spans may be short, but longer mobile video …

Microsoft has just announced two new updates affecting those who use Smart campaigns, as well as hotel and property managers. Google import for Smart campaigns. Now available in 11 new markets. The 11 new markets are:   United States United Kingdom …

You will soon be able to highlight what type of content appears in the Activity section of your LinkedIn profile. Why we care. LinkedIn continues to add helpful tools and features for marketers and content creators. This change, while minor, …

If you want to improve your marketing performance, you may not need to add headcount or invest more in media. Instead, the most effective strategy might be prioritizing inbound SEO efforts. Inbound SEO is the process of optimizing your marketing …

Google is conducting a small test where the search company is blocking news content in Google Search for fewer than 4% of Canadian users for the next few weeks. A Google spokesperson confirmed this test with Search Engine Land, adding …

For the greater part of the last decade, Google released a slew of updates enriching the mobile-first search experience.  There was the mobile-friendly algorithm update from 2015 and the switch to mobile-first indexing in 2019. In October 2021, Google introduced …

Google just announced that they’re adding four new Performance Max (PMax) features. TBD. There is no word on when exactly the new features will be rolled out. Campaign-level brand exclusions – for added control to ensure PMax doesn’t serve on …

Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. The post Google Ads: New Features For Performance Max Campaigns appeared first on Search Engine Journal.…

Every new year, SEOs, bloggers and publishers are eager to capitalize on “fresh content” ranking boosts by adding new dates to old or existing content.  Google’s search advocate John Mueller again reiterated that only significant content changes should lead to …