People talk about what they want to read and a good digital PR professional must know what to share. Link building is one of the most difficult strategies in an SEO project. With some innovation and creativity, you can transform it into a tough, but rewarding journey. So, I’m going to teach you how to improve your link building strategy by achieving important links using data-driven journalism, marketing research, and Google Forms. Original research makes great linkbait! First of all: nothing here is doctrine. This is just one of many available strategies that you can apply to your daily link […]

Learn how to tailor your paid media campaigns to reach more of your target audience, instead of paying for unqualified leads, in our next webinar. The post 5 Cost-Effective Ways To Upgrade Your Paid Media Strategy [Webinar] appeared first on Search Engine Journal.

Google releases ‘How to hire an SEO’ video In 2017, Google added a new 11-minute video about how to hire an SEO to its Do you need an SEO? help document page. Google’s Maile Ohye outlined the SEO hiring process in three steps: Conduct a two-way interview with your potential SEO. Check that they seem genuinely interested in you and your business. Check their references. Ask for a technical and search audit. Read all about it in Google releases new video on how to hire an SEO consultant Also on this day Google denies mass search ad disapprovals or bugs with ad […]

Learn how to easily merge content and SEO to successfully rank at the top of search engine results pages (SERPs) using topic clusters. The post An Easy 4-Step Guide To Improving SEO With Powerful Topic Clusters appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

YouTube’s latest updates make it easier for creators to interact with their audience and analyze their video performance. The post YouTube’s New Updates Help Creators Engage & Analyze Data appeared first on Search Engine Journal.

Meta’s “year of efficiency” is kicking off with killing the livestream shopping business on Instagram. Effective March 16, 2023, users will no longer be able to tag products while live streaming. The move reflects the challenges of making livestream shopping successful in the US market, in contrast to its popularity and profitability in Asian markets. Despite the early traction of businesses like TalkShopLive, NTWRK, and Brandlive, as well as adoption by big tech companies like Meta, Amazon, and YouTube, the difficulties persist. The effects of the pandemic are still felt. During the pandemic, online retail surged, but after things returned […]

Google’s Display & Video 360 introduces new features to plan, buy and measure connected TV campaigns. Learn about the updates here. The post Google Ads Launches New CTV Advertising Features appeared first on Search Engine Journal.

Facebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads. The tool will provide information on how your activity on and off our platforms informs the machine learning models. It will also include new examples and illustrations to explain how these models connect various topics to show relevant ads. Additionally, there are now more ways to access ads controls from different pages in the tool. What’s new. From the Meta support site: Beginning today, the “Why am I seeing this ad?” […]

Learn how to scale your PPC and grow your business beyond the usual tactics with John Gentry. The post How To Scale Your PPC & Advertising Way Beyond Google Ads [Podcast] appeared first on Search Engine Journal.

Google Ads seems to be rolling out a small but yet powerful icon in the campaigns listing where you can quickly open up the settings for the campaign without clicking through numerous screens.

Gary Illyes from Google said on Mastodon this morning that you should 301 redirect URLs when there is a “close-to 1:1 match” for that URL. We know that, but what he added was this is even true for when the “language of the content doesn’t match.”

Google Search seems to be testing adding stock tickets with the stock price of public companies mentioned in the articles Google is showing in the top stories section.

Similar to what we reported about with Google a few months ago, with Google testing a map within a search snippet for a specific company. It seems like Microsoft Bing is testing the same thing, well, it depends on how you search for the company.

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it’s still a very difficult campaign type for lead gen accounts. The funnel-driven nature of leads and the variance in quality are two of the biggest impediments. Unlike ecommerce where a purchase signifies the “end” of the transaction, lead creation is the beginning of the sales process – and just because someone fills out a form doesn’t make them a quality lead. With so much more left to play, it’s dangerous to allow Google to judge its contributions based on data from that […]

A Reddit thread, spotted via Areej AbuAli on Twitter, says that there is an SEO guy who travels across multiple regions in Europe to upload photos to Facebook from that local region. The SEO claims it helps with “better reach and ranking in the eyes of the algos.”