SEO has a lot of moving parts. You have to worry about your content strategy, keyword selection, Google ranking signals, backlinks, and competition. When clients ask me if they can rank their site for a particular keyword, I conduct a SERP analysis immediately. I wouldn’t know how difficult it is to rank for a specific keyword without analyzing Google’s SERPs first. If you’re not conducting base analysis, you might set your site up for failure by funneling all of your resources to a main keyword that is too far out of reach. Defining SERP analysis So, what is SERP analysis? […]

Your online reputation is everything. Here are some ways you can generate third-party reviews that will build customer trust. The post 8 Techniques To Get More Customer Reviews For Your Local Business appeared first on Search Engine Journal.

Uncover the 7 innovative ways to help your website succeed in search while giving visitors a top-notch user experience. The post Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence appeared first on Search Engine Journal.

Google Webmaster Tools comes out of beta In 2007, Google Webmaster Tools officially came out of beta. Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. 4, 2006. Google also revealed that Webmaster Central had more than a million users. Read all about it in Google Webmaster Central Leaves Beta; Its Blog Gains Comments. Eventually, Google Webmaster Tools would be rebranded as Google Search Console, on May 20, 2015. Also on this day Google crawl stats report is missing a chunk of data 2022: This seemed to be a widespread reporting issue. Google […]

Maria Corcoran has been at Microsoft for about a year and a half. Before that, she was part of the in-house team at Adobe. In her SMX Next 2022 session, she discusses the evolution of page search and what that means for advertisers and brands. The advancement of technology has led to the creation of third-party tools that have bidding algorithms and the ability to advertise on multiple search engines such as Google, Bing, Yandex, Baidu, etc. Those tools have replaced the manual processes of bidding and campaign optimization, allowing page search managers to focus on more meaningful tasks. However, […]

Ready to learn how and where to best allocate your marketing budget for increased results? Register for this webinar for exclusive expert insights. The post How To Connect Paid & Organic Search To Fuel Business Growth [Webinar] appeared first on Search Engine Journal.

A LinkedIn study finds 91% of job seekers are more inclined to apply for a position if the job posting includes the salary range. The post LinkedIn Data: 91% Of Applicants Want Salary Range In Job Posting appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Publishers, as expected, are super concerned over the new AI features in Google and Bing…

Men’s Journal is the latest publication to be called out for using AI to generate content that contained several “serious” errors. What happened. 18 specific errors were identified in the first AI-generated article published on Men’s Journal. It was titled “What All Men Should Know About Low Testosterone.” As Futurism reported: Like most AI-generated content, the article was written with the confident authority of an actual expert. It sported academic-looking citations, and a disclosure at the top lent extra credibility by assuring readers that it had been “reviewed and fact-checked by our editorial team.”  The publication ended up making substantial […]

NeevaAI, the ad-free and tracker-free AI-powered search tool, is now available to users worldwide. The post NeevaAI: Now Available Worldwide appeared first on Search Engine Journal.

Ready to start learning from and connecting with the world’s leading marketers? RSVP for Semrush’s 24-hour free online marketing conference! The post Global Marketing Day [Feb. 16]: The 24-Hour Semrush Conference You Just Can’t Miss appeared first on Search Engine Journal.

Publishers and content creators are becoming more concerned about their future following the previews last week of Google Bard and Microsoft’s Bing AI with ChatGPT. A search results page with long, detailed, and incredibly smart answers to your queries versus a search results page with short descriptions and links to longer answers are two very different search result pages. The former will likely drive fewer clicks from search to your content than the latter, resulting in less traffic, fewer impressions, and less ROI on your content. In short, publishers and content creators are worried. And if publishers are worried, Google […]

You can have authoritative and helpful content, with ultra-fast page speed scores and keyword relevance and flawless UX across devices, and you might still leave yourself open to competitors boxing you out for traffic. How? Well, have you thought about website architecture lately? We’ve all seen plenty of examples of old Frankenstein sites that have morphed beyond all logic and pattern. The reality is that even brand-new sites are often built on an architecture that restricts organic potential.  In this article, I’ll show you how to develop a base for building better website architecture: How to approach your site architecture. […]

With growing privacy concerns, consumers are rethinking what data they’re willing to give to brands, and over 80% of CMOs say privacy has changed their perception of personalization.  Join the webinar featuring BlueConic’s Khurram Moiz, principal customer success manager, and special guest, Forrester Senior Analyst, Jessica Liu, as they discuss the state of consumer personalization and outline the strategy, data and technology needed to successfully design and execute personalized experiences. Tune in to find out: • When consumers want personalization throughout their lifecycle.• Why highly technical teams are not required.• Real-world examples of how first-party data can unlock innovation. Reserve […]