Google has updated some of its search documentation to say now that the Google helpful content system can impact your site’s visibility not just in Google Search but also in Google Discover. This was a bit of a surprise to me because Google has not communicated this change up until now, and we have had a few helpful content updates since its first communication. New communication. Google updated this document to say, “The system generates a site-wide signal that we consider among many other signals for use in Google Search (which includes Discover). The system automatically identifies content that seems […]

Your content is what draws visitors to your website. Is yours pulling its weight? Perform a content audit to get the most from yours. The post How To Conduct A Content Audit Step-By-Step appeared first on Search Engine Journal.

Everyone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality. It’s still early, but AI is already helping search professionals do their jobs faster and easier. The sky’s the limit for its future potential. For now, however, human input remains a vital component. But whether that continues to be the case remains to be seen. Here’s a closer look at five ways AI is helping SEOs – and five ways it still has a long way to go. 1. AI generates broad global keywords – but not specific keywords AI has helped […]

Learn to estimate ROI & make smart business decisions. Download the on-demand webinar to discover how to allocate budget & select the best SEO keywords. The post How To Predict Your SEO Success: A 5-Step Formula To Help You Win appeared first on Search Engine Journal.

Google penalizes Natural News In 2017, Google confirmed that a controversial alternative medicine website was delisted because of a webmaster guidelines violation, not because of its political views. Natural News, a “pro-Trump” news site, claimed it was banned for its political views. However, Google’s John Mueller said the site was penalized due to sneaky mobile redirects. He advised them to clean it up and submit a reconsideration request through Search Console. Natural News would return to Google five days later. Read all about it in Natural News was not banned from Google over fake news. Also on this day Google Ads […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bear with me – a lot going on today…

When it comes to B2B marketing, there’s nothing quite like LinkedIn Ads. Here’s everything you need to know to get started with them. The post LinkedIn Ads: A Complete Guide For Beginners appeared first on Search Engine Journal.

Discover the new AI-powered Bing search engine and Edge web browser for mobile, complete with chat and voice search capabilities. The post Microsoft’s AI-Powered Bing Search Now On Mobile appeared first on Search Engine Journal.

Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media engagement rate benchmark report. TLDR. There are five important takeaways for brands from the 2023 Social Media Benchmark Report, which was released today by Rival IQ: Organic engagement: falling or flatlining. Engagement rates declined on Instagram for the third straight year but have held pretty steady for Facebook and Twitter. Posting frequency declining. Post frequency was flat on Instagram but took a ~20% dive on Facebook and Twitter. Hot holiday hashtags. Almost every industry earned […]

Google Search Console update improves security and collaboration with more granular user permissions. The post Google Search Console Update: More Granular User Permissions appeared first on Search Engine Journal.

Have technical SEO questions on indexation, crawling, and rendering? Join us to chat with Martin Splitt for a Q&A session you don’t want to miss. The post Q&A With Google’s Martin Splitt – Semantic HTML, Search & Google Search Console [Webinar] appeared first on Search Engine Journal.

Google has updated the Google Search Console user and permissions management feature to incorporate functionality related to ownership and user management. These features were in the old Google Webmaster Tools and has finally been brought over to the current version of Google Search Console. What is new. Google added to Google Search Console’s user and permissions management these features: Distinguishing between verified and delegated owners Easier, immediate removal of verified owners (no need to remove their ownership token) Ability to change delegated owners’ permissions levels (owner, full, restricted) Ability to see your property’s verification tokens for all current and previous […]

Despite announcing an end to layoffs at a meeting held on November 21st, Elon Musk has continued to terminate Twitter employees, even after already forcing out approximately two-thirds of the workforce in just a few weeks. What’s happening. Musk intends to revamp Twitter’s ad targeting system to resemble that of Google’s search ads, which primarily focus on keywords searched for rather than a user’s activity or profile data. Although this approach has proven successful for search engines, where users seek out specific information, it has yet to prove effective for social media businesses. Sorry for showing you so many irrelevant […]

Joy Hawkins and friends re-did a study they did years ago to discover that now the services you add to your Google Business Profiles now have an impact on your local rankings – at least way more than it did in 2019.

Microsoft’s Jordi Ribas, Corporate Vice President of Search & AI at Microsoft put together a detailed blog post explaining the Prometheus technology and how Bing uses it to make Bing AI chat fast and current.

Last October, Microsoft introduced its Image Creator tool to help you create images using AI. Well, now Bing seems to be testing this in the web and image search results in some regions.

Last week we had reported that Google Ads campaigns were seeing mass disapproval and suspensions but now I am seeing new reports of Google Ad account suspensions across multiple verticals. I am not sure if this is a new thing or just something Google Ads advertisers need to more often deal with but it seems like something triggered this week.