Best SEO Blogs

Bing limits chat sessions as OpenAI founder says AI tools are ‘somewhat broken’

Bing chat sessions are now capped at 50 questions per day and 5 per session, Microsoft announced. There have been many bad examples shared of the new Bing AI chat sessions featuring everything from gaslighting to accidental racism. Microsoft has said it didn’t anticipate extended chatting, which “can confuse the underlying chat model.” What’s changing. Chat sessions on the new Bing are now capped at 50 chat “turns” per day and 5 chat “turns” per session. A “turn” is a conversation exchange which contains both a user question and a reply from Bing, Microsoft explained. Our data has shown that […]

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Call tracking: What it is and how it works

Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns. However, there can be some hesitations to use it. Brands are afraid of missing out on brand equity with an established number. The cost on top of any other marketing cost seems high. Understanding what call tracking is and how it can help will mitigate these concerns.  What is call tracking? Call tracking involves using a unique phone number to track the source of incoming calls to a business. When a customer calls the business using a call-tracked […]

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Video content guide: Why you should start creating videos now (plus examples)

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video content from creators and brands. On average, people watch 19 hours of online video per week – and across the last three years alone, consumption increased by 8.5 hours per week.  What does this mean for marketers? For businesses? If you aren’t creating video content yet, you should seriously consider it. In this guide, you’ll find an overview of video content, including why it matters for SEO, […]

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Meta is bringing the blue verification badge to Facebook and Instagram

Meta, the parent company of Facebook, has introduced a new subscription service, Meta Verified, that provides users the opportunity to acquire the highly sought-after blue verification badge on their Instagram and Facebook accounts. Users can achieve this by verifying their identity for a monthly fee of up to $15. How it works. Meta Verified is now available in New Zealand and Australia, with plans to expand globally in the near future. The service allows users to verify their identity using government-issued ID cards, and provides several benefits such as improved protection against impersonation attacks, direct access to customer support, and […]

Best SEO Blogs

This day in search marketing history: February 20

Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag. Google did not announce this change, which had actually happened months earlier. It was Google Webmaster Trends Analyst John Mueller who confirmed this on Twitter: “It looks like we dropped support for this around the time when we removed it from the help center. Keeping it on pages is fine, we just don’t use it for Google News anymore.” Using the news meta keywords tag no longer helped Google understand your news content. Google ignored it the same way they […]