Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing a “products gaining attention” carousel in search. Google Business Profiles lets you copy menus…

Google restructures the Assistant division, prioritizing Bard AI chat technology, potentially impacting the virtual assistant landscape. The post Google Restructures Company To Prioritize Bard AI Chatbot appeared first on Search Engine Journal.

Social ads and metrics help you earn leads, traffic, and conversions, as well as inform future decisions. Find out how in this SEJ Show episode. The post Social Ads: Connecting Performance & Metrics To Outcomes [Podcast] appeared first on Search Engine Journal.

Google announces upgrade to Bard chatbot, enhancing math and logic capabilities with PaLM integration. The post Google Enhances Bard’s Math & Logic Capabilities appeared first on Search Engine Journal.

Google Bard just got an upgrade. By incorporating Google’s PaLM language models, Bard is now better at math and logic responses. “Today I wanted to share that we’ve improved Bard’s capabilities in math and logic by incorporating some of the advances we’ve developed in PaLM,” Jack Krawczyk, the Google executive leading up Bard and Google’s AI efforts, said on Twitter. What improved. Bard can now better understand and respond to your prompts and questions when they are in a multi-step word and multi-step math problems format, Krawczyk said. Math improvements coming. Coding is coming soon to Bard, Krawczyk added. The […]

Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. Why we care. Although search marketers have several responsibilities and face a variety of challenges related to their roles and the technology they use, our survey shows that the majority of search marketers are satisfied with their work. The biggest responsibilities for search marketers. Designing, running and optimizing campaigns is the responsibility that falls onto most search marketers, either directly or through their team, according to our survey. At the director level and higher, 81% […]

I know what you’re thinking. “I’m going on a trip to Cape May, NJ and need a true ‘hidden gem’ of a travel guide.” Well, if by some extreme fluke, you see one of BuzzFeed’s AI-assisted content in your search results, here’s my recommendation: avoid it. That’s because BuzzFeed has published 20 low-quality travel articles under the byline “As Told to Buzzy.” They’re all super formulaic and written in the first-person point of view. Or, do we now have to call it the “first-AI point of view”? (Does AI even have a view?) Why we care. Multiple articles are calling […]

Did you know Google can now detect if scammers are overlaying fake phone numbers in user-contributed photos within Google Maps and automatically detect and block those photos from displaying on business listings within the local search results? Google has released some information on its efforts to combat fake content and reviews in Google Maps and local search. Here is some of the figures Google shared of those efforts, but was it enough? Google Maps spam fighting. Here are some of the statistics Google shared on how it fought Google Maps spam in 2022: Blocked or removed over 115 million policy-violating […]

Google explains how it catches fake and misleading business reviews and accounts on Google Maps The post Google Reveals How It Catches Fake Local Business Reviews appeared first on Search Engine Journal.

Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. It’s unlikely Google will sit idly by and take massive revenue hits as paid placements decline. We don’t yet know what they will roll out to capitalize on AI-powered search – or when exactly users will see ads in this AI-powered experience. We do know there will be fewer advertising opportunities, increased competition and higher costs. But AI will also help advertisers better target consumers – and […]

Google Business Profiles seems to allow some restaurants to copy a menu that it thinks it pulled for that restaurant from another source and use that copied menu to start to build your own menu in Google Business Profiles.

Google has extended the Google Ads Government documents and official services policy for several weeks, from March 31, 2023, to May 24, 2023. This was previously announced in late January, and we covered it, but now Google made two changes to that announcement.

Microsoft Bing is testing adding an “official site” label in the search results. If you search for a specific site, you may find that Bing adds to the title of the search result snippet the words “Official Site.”

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining your content marketing mission statement will give your content efforts a greater purpose. It will drive you toward a specific direction that aligns with your goals and the impact you want to create. Needless to say, it’s really important to know how to create this special mission statement. Crafting it should be one of the first things you do when you build a content strategy. Let’s […]

Google finished rolling out the March 2023 broad core update on Tuesday, and it took about 13 days to roll out. Microsoft said they are exploring sharing ad revenue from Bing Chat with publishers through the Microsoft Start program. Microsoft executives…