Google’s John Mueller Shares Tips For Simplifying Site Structure via @sejournal, @MattGSouthern

One of the most popular formats for written online content is the humble listicle. 55% of bloggers say they’ve published a listicle in the last 12 months (only how-to articles rank higher). But this popularity exists precisely because people love to read lists. We love clicking on list headlines because they’re incredibly specific and set an expectation for what’s inside the article. We know what we’re getting into, and it’s satisfying to behold. We love reading lists because our brains are wired for this exact type […]

The Q4 holiday rush is in full swing and Microsoft has just unveiled 7 new updates for October. In addition to the release of Multimedia Ads, Smart Campaigns, and a Multi-platform solution, Microsoft is pulling out all the stops with new tracking templates, markets, and shopping feed improvements. Let’s take a look. Performance Max import solution Microsoft has a built-in solution within Google Import so you can duplicate your Google Performance Max campaigns as Smart Shopping Campaigns and Local Inventory Ads into Microsoft. The table below […]