In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email …
Day: March 22, 2023
Microsoft Introduces Category-Based Targeting For Search Ads via @sejournal, @MattGSouthern
Microsoft’s new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids. The post Microsoft Introduces Category-Based Targeting For Search Ads appeared first on Search Engine Journal.…
New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”
Microsoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of …
GPT-4: How Is It Different From GPT-3.5? via @sejournal, @VincentTerrasi
Learn how OpenAI’s latest version of the popular tool has improved to revolutionize marketing and AI-driven communications. The post GPT-4: How Is It Different From GPT-3.5? appeared first on Search Engine Journal.…
The Top 3 Ways To Build Authority By Going Beyond Just Link Building via @sejournal, @lorenbaker
Get pro tips on how to increase your brand authority by publishing unique, relevant, and authoritative content that gets referenced and cited by others. The post The Top 3 Ways To Build Authority By Going Beyond Just Link Building appeared …
This day in search marketing history: March 22
Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location. Merchant Center can …