Email is key to marketing in an unpredictable economy by Bloomreach

In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email …

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Microsoft Introduces Category-Based Targeting For Search Ads via @sejournal, @MattGSouthern

Microsoft’s new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids. The post Microsoft Introduces Category-Based Targeting For Search Ads appeared first on Search Engine Journal.…

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New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”

Microsoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of …

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The Top 3 Ways To Build Authority By Going Beyond Just Link Building via @sejournal, @lorenbaker

Get pro tips on how to increase your brand authority by publishing unique, relevant, and authoritative content that gets referenced and cited by others. The post The Top 3 Ways To Build Authority By Going Beyond Just Link Building appeared …

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