Google is testing showing blue badge icons and labels on some search ads for advertisers who are verified by Google Ads. The blue label is a blue circle with ridges and checkmark within it.
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Google To Unify GA4 & Google Ads Conversion Windows via @sejournal, @MattGSouthern
Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting. The post Google To Unify GA4 & Google Ads Conversion Windows appeared first on Search Engine Journal.
How to create, optimize and promote an ebook
As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, expertise, and knowledge in a portable, endlessly sharable format. And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services). About 43% of marketers say ebooks are the content assets that produce the best results for them. In other words, an ebook is an indispensable […]
3 simple PPC optimizations you may have overlooked
As PPC pros, we’re trained to look for new ways to optimize our PPC programs. But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing pages. These projects can make a real difference in performance but take time to complete. Fortunately, not every optimization has to be a weeks-long project. Some optimizations are relatively quick and simple but can still pack a punch. Here are three you may have overlooked. 1. Reevaluate Microsoft Ads Many […]
