Google’s John Mueller posted a clarification on how and when Google processes the removal requests, or exclusion requests, you make in your robots.txt. The action is not taken when Google discovers the change in your robots.txt, but rather after first the robots.txt is processed and then the specific URLs that are impacted are individually reprocessed by Google Search.

Microsoft is planning first to work on relaxing the Bing Chat limits and chat caps for the balanced mode before working on relaxing those limits on other modes, said Mikhail Parakhin, CEO of Bing.

Google has added a new section to the Google Search Status Dashboard – Ranking. The Ranking section will show the confirmed Google ranking updates that Google already posts on its Google updates page.

Microsoft has announced that Bing Chat in “creative” mode can now create images based on you inputting a description of what you want it to create or referencing another image. Jordi Ribas from Microsoft said on Twitter, “now you can create an image by simply using your own words to describe the picture you want to see.”

Yesterday, Google began to slowly roll out Google Bard to some initial reporters and also Google opened up a waitlist to users in the US and UK. I personally do not have access just yet, but I have a feeling I might have access soon.

Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring plan that takes all relevant data points into account.  3 ways to stay on top of PPC performance covered how to monitor your paid search performance comprehensively. This article will demonstrate how to set up monitoring and analysis processes for macro-level events that impact your overall PPC performance and business.  Contextualize your PPC performance with macro-trend monitoring Various external factors may impact your paid search efforts. Thus, your PPC monitoring plan should help you surface emerging trends in […]

I had a financial accounting professor back in college who refused to give an “A” on an exam, even if you got all the answers right if the way you got to the answer did not align with her methodology.  For her, it was less about right and wrong. It was more about how you came to the answers.  The same rule applies to your enterprise SEO strategy.  Most C-level executives find sitting through an enterprise SEO strategy presentation comparable to being on hold with an automated system. Read: boring and irritating.  That’s because too many “SEO gurus” are spewing […]

In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in e-commerce. Specifically, first-party data is customer information that your company collects directly via its own channels and sources with the customer’s consent. These channels include email, mobile apps, websites, social media, SMS and more. Since you are collecting this data yourself, […]

Microsoft’s new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids. The post Microsoft Introduces Category-Based Targeting For Search Ads appeared first on Search Engine Journal.

Microsoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of traditional keyword targeting. Keyword targeting has long been the go-to approach for search advertising in retail media. However, exclusively focusing on keywords can limit a campaign’s performance and spend-through, thereby constraining the revenue potential for retailers. This is because shoppers on retail websites often browse through categories rather than searching for specific products, which renders keyword targeting less effective. The […]

Learn how OpenAI’s latest version of the popular tool has improved to revolutionize marketing and AI-driven communications. The post GPT-4: How Is It Different From GPT-3.5? appeared first on Search Engine Journal.

Get pro tips on how to increase your brand authority by publishing unique, relevant, and authoritative content that gets referenced and cited by others. The post The Top 3 Ways To Build Authority By Going Beyond Just Link Building appeared first on Search Engine Journal.

Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location. Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more 2022: The new reporting dashboard was aimed at streamlining workflows by making reports easier to customize and access. Instagram product […]

Is TikTok the only company that poses a threat to U.S. users? Learn how companies like Amazon, Apple, Google, and Meta pose similar risks. The post Should Congress Investigate Big Tech Platforms? appeared first on Search Engine Journal.

TikTok updated its Community Guidelines to include new rules related to AI-generated content and how public figures can be used for artistic and educational content. The post TikTok Updated Community Guidelines To Include AI Content appeared first on Search Engine Journal.

Google is adding a new “ranking” section to the Google Search Status dashboard it launched last December. The new ranking section will include active and historical Google algorithm updates, so that you can see what changed with Google Search related to ranking, not just crawling, indexing or serving. New dashboard. Here is what the new dashboard looks like, Google added a “ranking” section: Here is what it looked like previously, with only crawling, indexing and serving: Algorithm updates. Google will soon add the new ranking section, which “will show the active March 2023 core update, plus history up to 2020,” […]

LinkedIn’s latest features for business pages aim to enhance brand visibility, audience engagement, and hiring efficiency. The post LinkedIn Rolls Out 4 Updates For Business Pages appeared first on Search Engine Journal.