Not a fan of Twitter? Read on and find out why Mastodon can help you make better connections and have more control on your data. The post How Does Mastodon Work And How Do You Get Started? appeared first on Search Engine Journal.

Refreshing your existing PPC strategy? Looking for new ways to reach your audience? Explore these areas as you seek to boost your returns this year. The post 6 PPC Strategies To Focus On Now appeared first on Search Engine Journal.

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings? Google said no but… Google on the March 2019 core update: This is not the biggest update we’ve released 2019: Related: Early data on Google March 2019 Core Update show an interesting pattern Google Ads […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing laid out when to use each mode of Bing Chat…

How do you create & use SEO personas? Hhow does that translate into better link building? Find out in this episode of the SEJ Show. The post Audience First SEO With HubSpot [Podcast] appeared first on Search Engine Journal.

Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States. How it works. The program is designed to provide users with a blue verification badge on both Facebook and Instagram, as well as “proactive impersonation protection” and direct access to customer support. Meta Verified costs $12 per month if accessed via the web, and $15 per month if accessed through iOS or Android to account for those platforms’ cuts of in-app payments. In addition, subscribers will receive stars that can be used to tip […]

ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1.  I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research, local SEO, content, and link building. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. While the API won’t be a panacea (and the web interface is actually much better for some tasks), it can help address some of the shortcomings of the web interface. This article will show you how to maximize ChatGPT’s API with specific SEO use cases. How to use the ChatGPT API To leverage the ChatGPT […]

While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies.  This article will break down the overlooked importance of trust in SEO efforts and how to incorporate trust-building into your strategy. Overlooking the value of trust is a missed SEO opportunity Fellow Search Engine Land contributor Andrew Holland expressed dismay over his bad user experience with a UK-based retail brand. He felt they “didn’t show up” when he needed them as a customer, which in turn blemished his trust in the brand. Instead of ranting (as I would have), he […]

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom dimensions and utilized in exploratory analysis. What they do. Custom parameters on an item-level grant you the opportunity to gather more data about products on your website or app, extending beyond the standard parameters provided by default. For instance, item-specific custom parameters can be employed to obtain information about a product’s color, size, customer rating, and availability status. How it works. When establishing a custom dimension or metric, you need to supply the […]

Google Search is testing replacing the 3D label with a 360 label for products and images that you can rotate within the search results. I guess either 3D or 360 labels would work for this, and I guess Google is testing the alternative.

Last September at the Search On event, Google announced a new personalized shopping results based on your previous shopping habits with the ability to specify which brands you want. That feature was supposedly launched later in 2022 but I think this is the first time I’ve seen it in the wild.

Google may be testing a new search result snippet that blends a typical search result snippet with a local snippet result. This one has the favicon, sitename, URL, title and image but it removed the description portion and replaced it with local features, like map, directions, call and hours.

A few weeks ago, Microsoft added three tones or modes of responses to the Bing Chat feature; balanced, creative and precise. Yesterday, Mikhail Parakhin, the CEO of Bing, explained the thinking Microsoft Bing has behind when to use each Bing Chat mode.

Google will be updating its Merchant Center policy to allow ads for electric bikes that go up to 28 mph. This is an increase from the max speed of 15.5 mph from May 2022. This new policy is effective as of this month, March 2023.

Creating consistently high-quality content on the regular is a tall order for any business. So, how do the most successful get it done? First, they have a content strategy in place. After that, it all boils down to whether they insource or outsource that strategy, including planning, ideating, writing/creating, publishing, and promoting. In other words, who is doing all the work? Who is in the trenches creating that brand’s consistent content presence on their blog, social media or video channels? As you’ll soon see, neither insourcing nor outsourcing is inherently better. There are pros and cons associated with each option. […]

Google released the March 2023 broad core update, so far this has been a very fast and big update. Bing said they’ve been using the new GPT-4 technology for the past several weeks. Bing also hinted that the Bing…