Not a fan of Twitter? Read on and find out why Mastodon can help you make better connections and have more control on your data.

The post How Does Mastodon Work And How Do You Get Started? appeared first on …

Refreshing your existing PPC strategy? Looking for new ways to reach your audience? Explore these areas as you seek to boost your returns this year.

The post 6 PPC Strategies To Focus On Now appeared first on Search Engine Journal…

Google Business Profiles new emergency help attributes for Ukraine support

2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine.

Brands, especially restaurants, need FAQs and ‘coronapages’ fast

2020: It was critical that …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Bing laid out when to use each mode of Bing Chat……

How do you create & use SEO personas? Hhow does that translate into better link building? Find out in this episode of the SEJ Show.

The post Audience First SEO With HubSpot [Podcast] appeared first on Search Engine Journal.…

Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States.

How it works. The program is designed to provide users with a blue verification …

ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. 

I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research, local SEO, content, and link building. Having spent much time …

While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. 

This article will break down the overlooked importance of trust in SEO efforts and how to incorporate trust-building into your …

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom dimensions and utilized in exploratory analysis.

What they do. Custom parameters on an …

Google Search is testing replacing the 3D label with a 360 label for products and images that you can rotate within the search results. I guess either 3D or 360 labels would work for this, and I guess Google is …

Last September at the Search On event, Google announced a new personalized shopping results based on your previous shopping habits with the ability to specify which brands you want. That feature was supposedly launched later in 2022 but I think …

Google may be testing a new search result snippet that blends a typical search result snippet with a local snippet result. This one has the favicon, sitename, URL, title and image but it removed the description portion and replaced it …

A few weeks ago, Microsoft added three tones or modes of responses to the Bing Chat feature; balanced, creative and precise. Yesterday, Mikhail Parakhin, the CEO of Bing, explained the thinking Microsoft Bing has behind when to use each Bing …

Google will be updating its Merchant Center policy to allow ads for electric bikes that go up to 28 mph. This is an increase from the max speed of 15.5 mph from May 2022. This new policy is effective as …

Creating consistently high-quality content on the regular is a tall order for any business. So, how do the most successful get it done?

First, they have a content strategy in place.

After that, it all boils down to whether they …

Google released the March 2023 broad core update, so far this has been a very fast and big update. Bing said they’ve been using the new GPT-4 technology for the past several weeks. Bing also hinted that the Bing……