Running SEO campaigns involves many moving parts. You need comprehensive planning, masterful execution and ongoing monitoring to drive results.  Search marketing on a global scale is all that – and then some. International SEO comes with a unique set of challenges. The biggest obstacle is working for global clients with a “decentralized” approach to marketing. Often, they have siloed organizational structures, making them unable to appropriately communicate SEO and paid media initiatives across global markets.   This article breaks down the problem international search marketers face when working with such clients and what we can do about it.  The problem with […]

Microsoft Advertising’s broad match modifier keywords are now being served as broad match keywords instead of phrase match on Bing Search. This is effective as of yesterday, March 15, 2023.

Google may have a bug, it is a confirmed bug according to some local SEOs, where a bunch of businesses are seeing a notice in Google Search that “your business is not visible to customers” in Google Search or Google Maps.

Google has updated the interface and user experience for Auto ads within the AdSense console. Google said, “To make it easier to navigate and understand the differences between Auto ads formats, we’ve made the following updates to the Auto ads settings panel.”

Google’s John Mueller said when it comes to spammy referral traffic, you can ignore it and not worry about it regarding SEO. John said on Twitter, “I’d ignore it,” when asked about it.

What makes a great SaaS PPC campaign? Check out these recommendations to ensure your account is built to last. The post How To Build A SaaS PPC Campaign That’s Built To Last appeared first on Search Engine Journal.

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. (That’s 106 days from today.) Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4? Because it didn’t rely on cookies and used an event-based data model for measurement. “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. This measurement methodology is quickly […]

Find out more about LinkedIn’s new AI-powered features to help users optimize their profiles and write better job descriptions. The post LinkedIn Launches AI-Powered Features For Profile Optimization And Job Listings appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft Bing has been using GPT-4 for several weeks now…

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series is part of Twitter’s free education platform called ‘Flight School,’ which offers insights into key advertising best practices on Twitter. Twitter’s creative team, which helps advertisers produce thousands of top-performing ads on the platform every year, has provided the tips and advice in the series. With around 70% of Twitter’s top advertisers stopping or reducing their spending on Twitter, this may be a good time to test out Twitter ads […]

Technical SEO tools for agencies abound. What’s in your toolkit and how you use them can mean the difference between great success and great failure. The post 20 Essential Technical SEO Tools For Agencies appeared first on Search Engine Journal.

Is the waiting list to test drive the new Bing gone? It sure looks that way. We were alerted to this development by a story on Windows Central. Why we care. Many of us (including me!) have been waiting weeks to gain access to the new Bing. If you were in this group, fire up Microsoft Edge, make your way to Bing and sign in to see if you have access. No more waiting. Multiple people were able to sign up and gain instant access to the new Bing. They weren’t added to a waitlist, according to Windows Central. Also, […]

Advanced SEO questions? Google’s Martin Splitt shares answers and insights in this special Q&A episode. The post Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search Console [Podcast] appeared first on Search Engine Journal.

A new tutorial from Google explains how to unlock Search Console insights with Looker Studio dashboards and visualize key SEO metrics. The post Google Search Console Tutorial: Monitor Data In Looker Studio appeared first on Search Engine Journal.

Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads. What’s happening. Currently, BMM keywords serve as phrase match, but they will now begin to serve as broad match. This change will be rolled out gradually, and Microsoft Advertising expects to maintain stable performance. The company has been working to improve the algorithmic performance of broad match, and it expects this change to deliver high-quality results. Advertisers who have tested this new system have reported seeing an improvement in conversion volume while maintaining the cost per acquisition (CPA). Updating […]

Google confirms the March 2023 core algorithm update is now rolling out. Here’s what you need to know. The post Google Rolls Out March 2023 Core Algorithm Update appeared first on Search Engine Journal.