Andi is adding a Generated Content feature to its search results. It promises “the most accurate generative AI content and reliable source citation in the industry.”  That’s a big claim from a small search engine. So is Andi truly more accurate than the new Bing, which is now powered by GPT-4? As with all things generative AI, the output isn’t perfect. Andi’s new feature seems to shine in a few scenarios but also failed in a few others. Why we care. There are a lot of generative AI tools coming out that can help you in your day-to-day tasks, including […]

Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation. This enables you to tailor your channels to better suit your needs. This feature offers the flexibility to modify channel names according to your company’s preferences, fine-tune the criteria for each channel, and add or delete channels to achieve broader or more targeted perspectives on your channel data. About custom channel groups. A channel group comprises multiple channels, acting as rule-based classifications for your website’s traffic sources. Analytics provides a […]

Google is now rolling out the March 2023 broad core update, this is the first broad core update of 2023, following the September 2022 broad core update. It has been just over 6-months since we last had a broad core update from Google Search. The announcement. Google announced this on Twitter and updated its search updates page saying “Today we released the March 2023 core update. We’ll update our ranking release history page when the rollout is complete.” Google added, “The rollout may take up to 2 weeks to complete.” Previous core updates. The most recent previous core update was the September 2022 broad core update which was […]

Implementing structured data to your key pages has many SEO benefits, including higher click-through rates, faster indexing and more impressions. However, deploying schema is challenging. It is not a one-and-done approach where you only need to add some code to your website. Getting results from schema markup entails deploying and maintaining it correctly amid constant website and content changes.  This article will break down the common challenges in schema implementation and how to deploy advanced schema at scale.      Challenges in schema implementation Despite the advantages of implementing schema markup, there are accompanying drawbacks to consider. Schema deployment has […]

Google may show similar businesses or restaurants in the local business listing of a competing business or restaurant. This “similar to” section may show up based on your previous search or visit history.

I was doing some searches yesterday to test new Google Search featured and I stumbled upon Google showing a promotion in the mobile search results to use camera search. It was a snippet placed under some product results that says “Can’t describe it? Shop with your camera in the Google app.”

Google now lets you report some reviews left on Local Service Ads. You can report the normal Google Business Profile reviews, but not the verified reviews but at least it is a start.

John Mueller of Google posted a super detailed response to an hreflang implementation question on Reddit. The response is so detailed, I am afraid that if I try to dumb it down, I will get it wrong.

Microsoft Bing confirmed minutes after OpenAI announced the new version of GPT, GPT-4, that Bing uses that upgraded model. Yusuf Mehdi from Microsoft said, “We are happy to confirm that the new Bing is running on GPT-4, customized for search.”

Two qualities are at the core of what makes a great SEO product manager: Adaptability. Critical thinking. This article will cover how to think critically and creatively in the following areas of SEO product management:  Fundamentals for SEO product managers. Methodologies for prioritizing an SEO roadmap and SEO backlog.  How to write an effective SEO ticket. Fundamentals for SEO product managers These fundamental tips can help SEO product managers (PMs) accomplish day-to-day tasks while strategizing for the future:   Trust but verify  When validating technical SEO work done in the code, don’t assume everything has been implemented correctly.  Make time to […]

What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than done. Content marketing is many jobs rolled into one; let’s admit it, we could all use a little help! This is where content marketing tools come in. From grammar-checkers to AI-driven software and content-optimizing tools, there are tons of handy options to help your content sing. In this post, I’ll cover the top picks for the best content marketing tools available. 1. BuzzSumo Primary Features: Content research, influencer marketing, content […]

Ready to start generating more sales and outperforming your ecommerce competition this year? Don’t miss this special double-feature event! The post Google Shopping Hacks To Upgrade Your Ecommerce Marketing Strategy In 2023 [Webinar] appeared first on Search Engine Journal.

Learn how you can configure Google Analytics 4 to track offline conversions, such as phone calls, and use CallRail to uncover hidden data. The post Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking appeared first on Search Engine Journal.

Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. Google refine this search and broaden this search now live in search results 2022: These features were previewed at the Search On event in 2021. FLoC is coming — Here’s what we know so far 2021: Spoiler alert: It would be dead within a year. Google tests displaying cost estimates in local search results 2021: Google confirmed it was showing cost estimates from Homewyse for some local […]

Learn more about Claude, the new AI assistant from Anthropic, offering a helpful, honest, and harmless AI experience. The post Anthropic Introduces Claude: A Safer AI Assistant appeared first on Search Engine Journal.

Learn more about the STEM feed coming to TikTok users in March and explore the differences between TikTok and Douyin, China’s version of TikTok. The post TikTok Introduces STEM Feed: Safe, Educational Content For Teens appeared first on Search Engine Journal.