In the latest Google SEO office hours session, Gary Illyes answered how Google decides when to show links in Google Search to a company’s mobile app. The short answer is deep linking; if Google can find there is an official app for that company or product, it will find it through deep linking and associate that to your knowledge graph.

Effective customer journey maps can help you enhance touchpoints and streamline the buyer’s journey. Here’s what you need to know. The post How To Create A Customer Journey Map appeared first on Search Engine Journal.

Google publishes video of search quality meeting In 2012, Google shared a video from one of its search quality meetings – something that few outsiders had ever seen. Google annotated the video to make the conversation more understandable to the general public, as well as explain more about the particular feature that was being discussed, a change to how it handles spelling corrections. “I got to attend one last October, and it was one of the most fascinating, interesting things I’ve witnessed in my nearly 16 years of covering search,” wrote Search Engine Land’s Editor-in-Chief Danny Sullivan. “I watched many […]

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 billion. The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” The deal was first announced April 13, 2007. The EU began its investigation in November 2007. The US Federal Trade Commission approved the purchase in December 2007. In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 billion), according to the IAB. Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick […]

Barry Schwartz of Rusty Brick and Search Engine Roundtable joined Loren Baker to talk SEO, business, the search landscape, & hair products. It was legendary! The post Two Search Experts Discuss Blogging About SEO [Podcast] appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

OenAI GPT-4 is confirmed and these are the reasons why it’s going to blow minds The post OpenAI GPT-4 Arriving Mid-March 2023 And It’s Huge appeared first on Search Engine Journal.

Meta has announced that it will temporarily halt bonus payouts for creators on its video-sharing platform, Reels. The decision is due to the company’s effort to invest more in building features and tools that will improve the overall experience for Reels users. What’s happening. The pause on bonus payouts will affect Reels creators who have received payments for reaching specific milestones or for producing content that resonates with audiences. However, this does not mean that creators will not be able to earn money on Reels. Meta will continue to pay creators for the content they produce through its existing revenue-sharing […]

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you probably have done audience research to figure those things out. And, if you’ve done audience research, you’ve probably heard of personas, too. A persona is a content strategy tool used to understand your audience on a deeper level and position all of your content so it speaks to them effectively. A persona is incredibly useful because it represents the conglomeration of a lot of thought, research, conversations, data, and insights on the most important consideration […]

It’s time for the SEO video recap; in this episode, I talk about how the February 2023 Google product reviews update finished rolling out on March 7th. I spoke about more flutters we saw this…

Demand for SEO has been growing yearly based on Google Trends and Exploding Topics data. For many businesses, organic search reach is still a significant source of traffic, leads and sales. Despite this, there’s no visible optimism within the industry. Some say the brewing economic crisis will hit the SEO industry first and hardest, with a few high-level firings of top SEO executives and industry leaders having fueled such fears. This reminds me of a famous quotation on optimism vs. pessimism attributed to Henry Ford:  “Whether you think you can, or you think you can’t – you’re right.” A self-fulfilling […]

Google now lets some reviewers leave reviews specifically recommending dishes from that restaurant. Customers can manually add the foods and dishes they recommend at that restaurant.

Google seems to be testing showing a date picker and occupancy selector for searches related to hotel queries. I have not been able to replicate this, I have tried over the past few weeks without luck.

In Google Search you can trigger the Google Translation widget. But now, Google is testing a G icon to let you “search for this on Google” from that translate widget in Google Search.