If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things: It’s great and a major time-saver for some tasks. It’s much worse than what you already do for other tasks. To get the most out of it, you must understand how it works, be willing to refine your prompts (sometimes several times), and QA the platform’s output. All of these things are true when using ChatGPT for keyword research. To help you navigate the process, let’s explore: Keyword research functions ChatGPT is good at (with specific prompts). Keyword […]

Google Ads is updating its Malicious or unwanted software policy on May 9, 2023. The policy will be split into three policies, Malicious software, Compromised sites, and Unwanted software.

Google’s John Mueller spoke a bit more about when you should update the date in the lastmod tag in the XML sitemap file. He said on Twitter if you are “providing something new for search engines that you’d like reflected in search,” then update the date, if not, then don’t.

Google’s John Mueller said on Twitter, “when it comes to web pages in Google Search, hashtags are just words, they have no special meaning or effect.” So if you are big into hashtagging everything, Google will consume it as just content on the page.

Here is the big Google webmaster report for March 2023, where I cover all the most important things that happened with Google search over the past month. The highlights include the Google product reviews update and a few unconfirmed updates. Of course, the Google Bard tease and AI content guidelines for Google Search, plus much more.

AI search is arguably the hottest topic in digital marketing right now. I worry that SEO newbies might think all they need is an AI chatbot to “get rich quickly.” When everybody and their aunt push the next big thing, I try to be cautious and resist the initial hype.  After all, focusing on the fundamentals – optimizing your website, creating content and attracting links – still drives SEO results today. But if you want to advance your game and get ahead of the competition, I’ll share SEO opportunities worth investing in this year. SEO opportunities to seize in 2023 […]

Digital marketing talent—especially those specializing in SEO, content, email marketing, and PPC—remains in top demand.  If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered. Visit Digital Marketing Depot to download Conductor’s 2023 Digital Marketing Salary Guide & Hiring Trends Report for access to: Exclusive salary range benchmark data In-depth hiring trend research Additional recruiting trends and retention strategies The post 2023 digital marketing salary guide & hiring trends report appeared first on Search Engine Land.

For the fourth edition of Tealium’s State of the CDP 2023 report, we surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries through an independent firm. The responses revealed that Customer data platforms (CDPs) have proven critical to organizational growth during demanding times, especially as we see a global tightening of the collective purse strings. In addition, brands with a CDP have been more easily able to navigate economic or industry challenges, recession-proof the organization, and unlock new opportunities by breaking down internal silos and streamlining customer communications. And all of these benefits coming out of long-term and […]

Google’s John Mueller was asked if Google Search would be impacted if you block other crawlers, like Bing or the ChatGPT crawler. John said no, “Google doesn’t care if you block other crawlers.”

In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize. The post You Must Unlearn What You Have Learned About B2C Content Marketing appeared first on Search Engine Journal.

Ready to get the most out of your leads? Want to drive more sales? Register now and learn how to turn prospects into customers. The post How To Create Content For Each Stage Of The Customer Journey [Webinar] appeared first on Search Engine Journal.

Happy birthday, Yahoo! (or is it?) In 1995, Yahoo! was incorporated. I was very close to using our March 1 edition of This day in search history to wish Yahoo a happy 28th birthday. Especially after I saw our 2010 story, Happy Birthday, Yahoo: 15 Years Old Today. But why was that the only headline from March 1 on Search Engine Land about it being Yahoo’s birthday? Perhaps it was because our article discussed a Yahoo blog post (Happy 15th Birthday Yahoo! from Jerry and David!), which was posted on March 1 and contained the words “as we celebrate 15 […]

This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO. The post The Top 5 SEO Software Suites For Agencies appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue? In this session, marketing experts will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond. Register today for “3 Ways to Strengthen Customer Relationships and Drive Revenue,” presented by Sendoso. Click here to view more Search Engine Land webinars. The post Why do customer relationships matter now […]

ChatGPT’s 90% cost reduction offers developers affordable access to cutting-edge technology, while Whisper’s speech-to-text model is now available for on-demand access. The post OpenAI’s ChatGPT & Whisper API Now Available For Developers appeared first on Search Engine Journal.