How To Test Your Website Speed

In 4 smarter ways to measure SEO effectiveness, I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights. In this article, I’m going to take it up a notch to introduce four new methods of gauging the value of your SEO campaigns. They are: Brand vs. non-brand clicks. SEO’s impact on other channels. SEO CAC (customer acquisition cost). SEO keyword performance (we’re bringing it back!). While some of […]

Google added sustainability and eco certifications to the top of the hotel listing attributes options. Nevena Ivanova spotted this and shared the screenshot below on Twitter. Nevena wrote “Sustainability and Eco certifications were added to the top of the list. Not seeing them published on the live pages yet.”

YouTube has just announced three new features for advertisers to reach people where and when they’re watching the most. The three new features are spread across shopping, audio, and streaming in what YouTube calls the YouTube Effect (the unique dynamic between YouTube creators and viewers). Moment Blast Moment Blast gives advertisers prime positioning on YouTube Select content on connected TVs (CTV) and other devices, plus a Branded Title Card and optional Masthead placement. Moment Blast is intended for brands looking to raise awareness during key moments, like major […]