SEO & Content Marketing Trends That Are Changing In 2023 [Webinar] via @sejournal, @lorenbaker

Google Business Profiles lets you see what business listings offer service-wise, they’ve been doing this for a while now, and now they seem to impact your local rankings. But what is new and scary is that Google is making up pricing for your services that are almost always incorrect and sometimes dangerous for that businesses.

A searchable Intstagram map was introduced today by Meta CEO Mark Zuckerberg via an Instagram Story.  This new map helps users discover popular local businesses and filter by categories, such as restaurants or hotels. Why we care. Google recently revealed that Instagram has become a serious competitor. Almost 40% of younger users (age 18-24) are discovering businesses on Instagram and TikTok, not from Google Maps or search. How businesses can get discovered. Instagram users can find local businesses by: Tapping location tags in Feed posts, Stories […]

Google’s John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are terrible. So if your home page is terrible, that is really not good. But if your archived orphaned pages are not good, that is not such a big deal for Google SEO or ranking purposes.