Google has updated its documented ranking systems page over here to remove four ranking systems from the list, including removing three ranking systems. Google has removed the page experience system from the main list, not adding it to the retired list, and removed mobile-friendly ranking, page speed, and secure sites systems from the retired list.
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Daily Search Forum Recap: November 2, 2021
Here is a recap of what happened in the search forums today…
Google Updated The Googlebot’s IP Addresses In JSON File
Google has updated the JSON files with the list of IP addresses Googlebot. I believe Google added one new IP6 and one new IP4 IP address to the list. That is, if I am looking at the file correctly.
Google Ads Exact Match Loosened Up A Bit
Last week, PPCGreg posted on Twitter that Google Ads is “taking more liberties in the queries they’re allowing for Exact Match to show for. He said it “seems like they loosened things up a good bit.”
