As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs.

This isn’t your grandfather’s …

On Tuesday, Amazon initiated layoffs within its advertising division as part of CEO Andy Jassy’s efforts to control costs.

It is unclear exactly how many employees in the ads division will be affected.

What’s happening. Amazon is currently experiencing the …

Google updates helpful content creation guidance, emphasizing page experience, and revamps Search Console reports for improved alignment with ranking systems.

The post Google Updates Helpful Content Guidance, Streamlines Search Console Reports appeared first on Search Engine Journal.…

More and more, people are turning to the search bar on social media platforms. Learn how to optimize your content for platform search and platform algorithms, as well as best practices for the new Google Result Type: Short Video.

Register …

Find out why nine more states have joined the DOJ’s antitrust lawsuit against Google over anti-competitive practices surrounding its ad technology.

The post Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit appeared first on Search Engine Journal.…

The Google Search Console page experience report, at least how we know it today, is going away and being replaced by a content page that links to Google’s general guidance about page experience. Google also announced that good page experience …

Google now says that good page experience is a requirement for creating, what Google defines as, helpful content. Google added a new section for providing a great page experience to its guidance around how to create helpful content, Google …

Apple’s Safari browser, long known for its emphasis on user privacy, is further restricting data collection methods. The move has sparked frustration, particularly due to Apple’s lack of communication about the change, which will impact the architecture of numerous websites.…

Google Search Console will now show publishers who are part of the Reader Revenue Manager information around their “subscribed content.” Google launched a new rich results status report to show traffic from Google Search and errors they can fix with …

We know that schema helps harness the power of your content by making it more discoverable in search results.

Our last article, How to deploy advanced schema at scale, covered the schema deployment and maintenance process. The next step …

LinkedIn’s new value-centric tools aim to connect job seekers with companies sharing their values for a purposeful career.

The post New LinkedIn Features Empower Value-Based Job Searches appeared first on Search Engine Journal.…

Google Search is testing adding a color swatch to the product grid layout in its search results. Google is showing colors in small boxes and a “+ more” label if there are more colors to choose from for that product.…

Google seems to have rolled out pricing overlays on top of some product thumbnail images within the search snippets. For example, if you search for [diamond bands] and look at the Costco result, you will see these pricing overlays.…

There is reportedly a confirmed bug with the Google Business Profile Manager where some business profiles are not showing up in the list. This can happen even when you search for the business you know you can access otherwise.…