As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. This isn’t your grandfather’s email marketing, though. Marketers have embraced capabilities for data-driven personalization, multi-channel campaign management, audience segmentation, testing and more – some of these driven by AI and machine learning. MarTech’s “Email Marketing Platforms: A Marketer’s Guide“ examines the current market for enterprise email marketing platforms and the considerations involved in implementing them. This 59-page report is your source for the latest news, trends, opportunities and […]

On Tuesday, Amazon initiated layoffs within its advertising division as part of CEO Andy Jassy’s efforts to control costs. It is unclear exactly how many employees in the ads division will be affected. What’s happening. Amazon is currently experiencing the largest layoffs in its 29-year history, following a hiring surge during the Covid pandemic. Amazon’s global workforce grew to over 1.6 million by the end of 2021, up from 798,000 in the fourth quarter of 2019. The aftermath. As a result of the recent layoffs, Amazon will reallocate resources, which include shifting team members, slowing down or stopping certain programs, […]

Google updates helpful content creation guidance, emphasizing page experience, and revamps Search Console reports for improved alignment with ranking systems. The post Google Updates Helpful Content Guidance, Streamlines Search Console Reports appeared first on Search Engine Journal.

More and more, people are turning to the search bar on social media platforms. Learn how to optimize your content for platform search and platform algorithms, as well as best practices for the new Google Result Type: Short Video. Register today for “Mastering Social Media SEO: Increase Discoverability and Drive Traffic,” presented by Conductor. Click here to view more Search Engine Land webinars. The post Webinar: Mastering social media SEO to increase discoverability and traffic appeared first on Search Engine Land.

Find out why nine more states have joined the DOJ’s antitrust lawsuit against Google over anti-competitive practices surrounding its ad technology. The post Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit appeared first on Search Engine Journal.

The Google Search Console page experience report, at least how we know it today, is going away and being replaced by a content page that links to Google’s general guidance about page experience. Google also announced that good page experience is a requirement for creating, what Google defines as, helpful content. Page experience report changes. Google is removing the existing page experience report within Google Search Console and replacing it with content around what Google thinks is a good page experience. “In the coming months, the Page Experience report within Search Console will transform into a new page that links […]

Google now says that good page experience is a requirement for creating, what Google defines as, helpful content. Google added a new section for providing a great page experience to its guidance around how to create helpful content, Google explained. Google also revised its help page about page experience to add more details about helpful content. Page experience section in helpful content. Google added the following section to the helpful content guidance here, it reads: “Provide a great page experience: Google’s core ranking systems look to reward content that provides a good page experience. Site owners seeking to be successful with our […]

Apple’s Safari browser, long known for its emphasis on user privacy, is further restricting data collection methods. The move has sparked frustration, particularly due to Apple’s lack of communication about the change, which will impact the architecture of numerous websites. What’s happening. Apple is closing a loophole that allowed websites to pass off third-party partners as first-party cookies. First-party cookies enable websites to recognize returning users, allowing them to avoid logging in each time they revisit a publisher’s site. Why integration is key. Many websites collaborate with third parties to improve functionality, using tools like Google Analytics, Adobe Analytics, and […]

Google Search Console will now show publishers who are part of the Reader Revenue Manager information around their “subscribed content.” Google launched a new rich results status report to show traffic from Google Search and errors they can fix with their structured data. The announcement. Google wrote on Twitter, “We’re happy to update that Search Console is launching a new rich results status report, “Subscribed content”, to help Reader Revenue Manager publishers measure their traffic from Search queries and fix their structured data.” We’re happy to update that Search Console is launching a new rich results status report, “Subscribed content”, […]

We know that schema helps harness the power of your content by making it more discoverable in search results. Our last article, How to deploy advanced schema at scale, covered the schema deployment and maintenance process. The next step is to track the performance of your schema.  This article will discuss the KPIs for measuring the impact of schema deployment, ways to monitor schema errors, and how to analyze your content’s SERPs performance.  Setting up the right measurement steps and metrics These two steps are critical when it comes to measuring your schema performance:   Schema analysis: Assess the schema […]

LinkedIn’s new value-centric tools aim to connect job seekers with companies sharing their values for a purposeful career. The post New LinkedIn Features Empower Value-Based Job Searches appeared first on Search Engine Journal.

Google Search is testing adding a color swatch to the product grid layout in its search results. Google is showing colors in small boxes and a “+ more” label if there are more colors to choose from for that product.

Google seems to have rolled out pricing overlays on top of some product thumbnail images within the search snippets. For example, if you search for [diamond bands] and look at the Costco result, you will see these pricing overlays.

There is reportedly a confirmed bug with the Google Business Profile Manager where some business profiles are not showing up in the list. This can happen even when you search for the business you know you can access otherwise.