Ginny Marvin, Google’s Ad Liaison, said on Twitter that there is “ongoing work to surface search term data in privacy-preserving ways.” This also includes bringing “more functionality to search terms Insights,” Ginny added.

Google posted an update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click was not Google advertising.

Are you wondering how much you should spend on your Facebook and Instagram ads? Setting your ad budget can mean different things to different people. It’s impossible to answer in a one-size-fits-all way. This article tackles how to approach your Facebook and Instagram advertising budgets, where to set up your ad budget in the ads manager, and some key settings that will impact your results. Considerations when setting your Facebook and Instagram advertising budget When we talk about ad budgets, several elements come into play.  What is your overall budget for Facebook ads vs. other parts of your marketing?  Sometimes […]

Auto-GPT is a new technology that leverages ChatGPT and GPT-4 to independently complete tasks by creating its own prompts The post What is Auto-GPT And Is Now The Time To Freak Out About AI? appeared first on Search Engine Journal.

From ChatGPT keyword prompts and how it compares to traditional keyword research tools, learn how to use this powerful tool to your advantage. The post How To Use ChatGPT For Keyword Research appeared first on Search Engine Journal.

Discover the dos and don’ts of Google Shopping ads and how to improve your return on ad spend (ROAS) while working smarter than your competition. The post Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit appeared first on Search Engine Journal.

Learn SEO best practices for building organic backlinks, optimizing images for search, and using short-form videos with a small team. The post 7 Powerful On-Page SEO Tips For Small Teams In 2023 appeared first on Search Engine Journal.

This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns. The post Google Ads Tutorial: Setting New Customer Acquisition Goals appeared first on Search Engine Journal.

Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns. The post Google Ads Update: Enhanced GA4 Conversion Imports appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Debunking the Samsung-Bing rumor. Here’s why Google will remain Samsung’s default search engine in the US. The post Why Google Will Remain Samsung’s Default Search Engine appeared first on Search Engine Journal.

Instagram has introducied a new feature that competes with Linktree, Beacons, and other “link in bio” solution providers, allowing users to add up to five links to their profile bios. How it works. This feature directs followers to various content, such as online businesses, promoted brands, supported causes, or even profiles on rival social platforms. Instagram revealed that this functionality has been highly sought after by creators. However, this also highlights the company’s inability to address the needs of its users, which has allowed alternative solutions to flourish. Competition with 3rd party tools. The emergence of Linktree and similar services […]

YouTube updates policies on eating disorder content, collaborating with experts to promote recovery and protect vulnerable viewers. The post YouTube Updates Policies On Eating Disorder-Related Content appeared first on Search Engine Journal.

A full 87% of shoppers in the U.S. begin product searches online, with a majority turning to Google to find the answers they need. The path to purchase is non-linear, with multiple touches occurring across channels, devices, and locations. Providing potential customers with helpful content throughout this journey is the best way to build trust. The majority of consumers say they trust websites more that appear at the top of the search engine results pages (SERPs). Ranking highly on Google is the best way to build brand awareness, generate leads, increase revenue, and provide genuine value to your customers. This […]

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. Department of Justice lawsuit against Alphabet’s (GOOGL.O) Google. The suit contends that the search and advertising giant violated antitrust regulations while operating its digital advertising business, according to the department’s statement on Monday. What’s happening. Initially filed in January by the government and eight states, the ad tech lawsuit has sought to compel Google to divest its ad manager suite, citing the company’s unlawful exploitation of its online advertising dominance. Google, however, has refuted these […]

Google Ads has recently implemented a new feature that allows the platform to import fractional, cross-channel web conversion credits from Google Analytics 4 properties. How it works. In the past, web conversions were imported from Google Analytics 4 using a cross-channel last click approach and then assigned in Google Ads based on the chosen attribution model in the user’s Google Ads account. This meant that if the final click did not originate from Google advertising, the conversion would not be imported into Google Ads. With the latest update, Google Ads now imports fractional cross-channel conversion credits, even when the last […]

SEO or PPC?  Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question.  Unfortunately, despite the human temptation to simplify this into a binary answer, the answer is complicated.  SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. This improved visibility comes without the expensive costs per click of PPC.  PPC ads are paid online advertisements that are laser targeted by demographics and keywords to get in front of the right people at the right time. […]