Results from a Google experiment showed that interest-based audience solutions performed reasonably well compared to third-party cookies.

The results. The results were compared using interest-based audience (IBA) solutions with privacy-preserving signals on the display network, Google Display Ads advertiser spending …

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the leads your campaigns are providing. …

Google has documented new return policy information in the product structured data help section specific for merchant listings. This addition came on the same day that Google began showing shipping and return information in its search results.

What is new. …

For as long as I’ve been in SEO, I’ve envied my paid media colleagues’ agility and performance tracking.

SEOs typically have had to exercise patience and a lot of manual building to get actionable performance data.

Inspired by a Looker …

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers.

The ability to focus on customer journeys and reorient your organization around customer journeys …

Bing Chat may soon be able to process book-size documents, not just a page or two of a PDF of web site, but a whole book. Mikhail Parakhin, the CEO of Bing, said this on Twitter the other day.…

Google’s vehicle ads, which launched as a beta in January 2022 and then became available to all US advertisers in March 2022, are now available to Canadian advertisers this month.…

Google announced that it can now show expanded shipping and return information in the Google search results snippets. Google also added new Search Console reporting to help merchants debug these shipping and return structured data elements.…

Google’s John Mueller went on a bit of a rant on Reddit on the topic of having your internal search result pages crawlable and indexable. As you know, in general, Google does not want to index search results but John …

There has been another wave of Google Ads disapproval across Google Ads and Merchant Center. Google’s Ads Lisiason, Ginny Marvin, said the Google Ads team is aware of this and is investigating.…

From chatbots to augmented reality, here are the top 10 trends for the year that you need to keep an eye on.

The post Top 10 Digital Marketing Trends For 2023 By ChatGPT appeared first on Search Engine Journal.…

Google updated the documentation for the product structured data to now include product returns policy markup

The post Google Updates Product Structured Data Documentation appeared first on Search Engine Journal.…

Learn 8 SEO & AI best practices that can help get your website to the top of Google and other search engines.

The post 8 Powerful Steps To Outrank Your Competition With Targeted SEO & AI-Informed Content appeared first on …

An interview with Google CEO Sundar Pichai explores Bard, its creative feats, challenges like hallucination, job automation, and AI’s mysteries.

The post Google’s Sundar Pichai Envisions A Future With Bard At Your Side appeared first on Search Engine Journal.…

Google is looking into an issue in Merchant Center where some advertisers may see a “Circumventing systems” message in their ads.

What’s going on. The glitch was first noticed and posted to Twitter by @ruthiebos.

Here is a recap of what happened in the search forums today……