Best SEO Blogs

Google planning new search engine while working on new search features under Project Magi

Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based features to its current search engine under the project name Magi. “The new search engine would offer users a far more personalized experience than the company’s current service, attempting to anticipate users’ needs,” the NY Times reports. New Google search engine Google has put a team of designers, engineers and executives in charge of building out this new search engine that “could put new A.I. technology in phones and homes all over the […]

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Advertisers slow to return to Twitter despite Musk’s claims

Twitter’s ad revenue recovery appears to be slower than its owner, Elon Musk, claimed earlier this week in an interview with the BBC. Data from research firms Sensor Tower and Insider Intelligence, as well as statements from multiple companies, indicate that many advertisers are not rushing back to the platform. Ad spend down roughly 20%. Twitter’s top 50 advertisers spent a combined $83 million over the past two months, down from $102 million in the same period last year. Insider Intelligence has also slashed its forecast for Twitter’s global ad revenue this year by 37%, to $2.98 billion, representing a […]

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4 new Instagram Reels features

Instagram has just introduced 4 new features for Reels, including: A dedicated destination to discover inspiration through trending audio and hashtags on Instagram Reels. Easier Reels editing Two new metrics to Reels insights: total and average watch times. Expanded availability of gifts on Reels to additional countries and incorporated a feature that allows creators to acknowledge fans’ gifts. Find out what’s trending. Creators continually seek new content ideas, and to facilitate this, a dedicated space is being introduced to provide inspiration from the latest trends. This will enable users to view the most popular songs on Reels, check the number […]

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How to redesign your site without throwing your Google rankings out the window

Relaunching or redesigning a website can make or break your SEO efforts.  Even a single mistake can result in catastrophic ranking drops – or, worst, revenue loss.  Here’s how to handle a site redesign without risking your organic traffic, rankings and revenue. Why a redesign is an inherent risk Businesses must never take a website change lightly.  Aside from the SEO ramifications, users don’t always welcome a website overhaul. (Think of Facebook’s latest redesign and most marketers’ disdain of GA4).   Numerous SEO horror stories revolve around disastrous site redesigns, re-platforms and relaunches. Dealing with the aftermath can be a nightmare […]

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How to create service pages that rank and convert

Your service pages, especially if you operate entirely online, have a huge job to perform. They need to effortlessly convey exactly what you do, what you offer, and how your services benefit your ideal customer. It’s a pretty big ask. Luckily, you don’t have to start from scratch whenever you want to create a winning service page. There’s a formula to ensure you include all the most important information, helping you create a page that will rank and convert. What is a service page? A service page is a webpage on your business website that describes and explains a signature […]

Best SEO Blogs

Microsoft’s integration with Roku reveals increased engagement across CTV and search

Merging Microsoft and Roku campaigns proves to be more effective in encouraging lower-funnel search activities when executed concurrently. According to a new report from Microsoft: Television streaming triggers a surge in search behavior, with Roku TV streaming advertisements resulting in a 9% growth in brand searches per user and an 11% uptick in clicks per user. Multi-channel exposure enhances engagement, as evidenced by an almost 18% overall increase in click-through rates on the Microsoft Audience Network when users are exposed to Roku ads. When exposed to both the Microsoft Audience Network and TV streaming, users exhibit an 11% rise in […]