Dolly 2.0: World’s first open source instruction-tuned language model trained using method similar InstructGPT, which underlies ChatGPT The post Open Source Language Model Named Dolly 2.0 Trained Similarly To ChatGPT appeared first on Search Engine Journal.

Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion in U.S. digital advertising revenues, according to the IAB’s Internet Advertising Revenue Report: Full Year 2022, released today. As has also been the case in prior years, the IAB pointed out that the growth of search revenues wasn’t as strong as other formats – it lost 1.2 percentage points in total revenue share. That’s because display revenues were up 12%, digital video was up 19.3% and digital audio was up 20.9%, year […]

Learn why websites vanish from Google’s search results, learn investigative steps, and explore the causes of keyword ranking drops. The post Google’s Gary Illyes On Sudden Keyword Ranking Drops appeared first on Search Engine Journal.

Learn why cloaking HTTP status codes is risky, Google’s stance on it, and the importance of ethical SEO practices. The post Google Warns Against Cloaking HTTP Status Codes appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Signals of experience play a strong role in Google’s April 2023 Reviews System update The post Google April 2023 Reviews Update Focuses Heavily On Experience appeared first on Search Engine Journal.

Google has released the April 2023 product reviews update. This is the second product reviews update of 2023 and the seventh overall. Announcement. The update was announced on Twitter: Released the April 2023 reviews update, which now covers reviews about products, services, and things. Learn more about how to write high quality reviews:https://t.co/tdM0JhyyTG — Google Search Central (@googlesearchc) April 12, 2023 Google also updated its Search Status dashboard at 9:08 PDT with the following: “Released the April 2023 reviews update, which now covers reviews about products, services, and things. Learn more about how to write high quality reviews.” Why we care. If […]

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients.  In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients.  LinkedIn is not just a resume LinkedIn is much more than an online resume. It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. With LinkedIn […]

Several months ago, Google launched a feature to show those logged into their Google Ads account a section in web search named “Your Google Ad Summary.” It seems Google is now expanding that section to let you edit some ads and apply some recommendations.

Every year Google releases its web spam report showing how much better the search company got at fighting search spam. This year is no different but here, Google is showcasing how successful SpamBrain was at making big strides in fighting search spam.

Google’s John Mueller was asked about his feelings on the Google March 2023 broad core update and if he can honestly not say that the “update messed the SERP a bit up.” John responded saying, “I’ve seen a ranking update landing as “oops, everything is wrong.” There’s always room for improvement, I don’t think the team sees it as having “messed up the search results.”

Python is a powerful programming language that has gained popularity in the SEO industry over the past few years.  With its relatively simple syntax, efficient performance and abundance of libraries and frameworks, Python has revolutionized how many SEOs approach their work.  Python offers a versatile toolset that can help make the optimization process faster, more accurate and more effective.  This article explores five Python scripts to help boost your SEO efforts. Automate a redirect map. Write meta descriptions in bulk. Analyze keywords with N-grams. Group keywords into topic clusters. Match keyword list to a list of predefined topics. The easiest […]

PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and reach. How it works. Previously limited by ad supply constraints onsite (advertising products on a retailer’s website), brands will now be able to reach a significantly larger number of in-market shoppers offsite. By displaying highly relevant product ads to shoppers and directing them back to the retailer’s website for purchase, brands can adopt a more unified approach to their retail media investments. Onsite vs. […]

The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. Not only does it deliver performance results in its own right, but it […]

We know the Google Indexing API should be used for just job postings and live-streaming content. If you use it for other content, it just won’t do what you want. A Black Hat World thread seems to confirm that it doesn’t work for other content types.

We know Google says there is no pro or con to using private domain registration for SEO or Google ranking purposes. But Fabrice Canel from Microsoft Bing has hinted that it might be a ranking signal for Bing.