Search marketers have a bevy of metrics at their disposal. It can be difficult to know exactly how to react when we’re analyzing all these metrics simultaneously.

I’m a proponent of leveraging impression share metrics to identify meaningful optimizations for …

Google’s annual webspam report highlights the incredible advances SpamBrain has made over the past year

The post Google’s Webspam Report Explains Role Of SpamBrain appeared first on Search Engine Journal.…

Here are 11 tips for choosing the best domain name that potential site visitors will remember.

The post How To Choose A Domain Name appeared first on Search Engine Journal.…

Ready to get the most from your Google Ads campaigns? RSVP and get access to the few small tweaks that can make a big difference.

The post How To Increase Your Google Ads Profit With 3 Simple Steps [Webinar] appeared …

Here is a recap of what happened in the search forums today……

A new-look verification badge is starting to appear in Google Ads for verified advertisers.

What the verified badge looks like. This new-look badge takes the form of a blue shield with a white check mark, as shared by Saad …

Google will be deprecating the “Keyword Plan Ad Group Forecast” and “Keyword Plan Keyword Forecast” functionalities. This change is slated to take effect on June 1, 2023.

Changes to the GenerateForecast Metrics Request. Beginning June 1, the “Generate Forecast …

Stay informed about Bard’s latest features with Google’s new experiment updates page.

The post Google Has A New Page For Bard Chatbot Updates appeared first on Search Engine Journal.…

What are you hoping to get out of your marketing technology? Do you need help getting there?

At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. …

Google has released its webspam report for 2022 and said that SpamBrain was able to five times more spam sites compared to 2021 and 200 times compared to when it first launched, leading to 99% of visits from Google Search …

A little over a year ago, TikTok allowed users to upload videos up to 10 minutes long. Now, users have noticed that option is gone.

This is a programming note that I will be completely offline on Wednesday and Thursday for the last days of Passover, that is, April 12th and 13th. Any stories and videos published here will be scheduled, written beforehand, and not …

While many SEO practitioners will smirk at the term “E-E-A-T” and immediately the

ink about what’s for lunch, they aren’t necessarily wrong.

To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result in quality. 

This article …

Google has pushed out another feature for Google Bard. When you click on the “Google it” button, it now doesn’t take you directly to Google Search, but rather it gives you related topics to click on to see search results …

Google recently brought the business name and business logos to desktop search ads after bringing them to mobile search ads last October. Now, Google posted an update saying, “a subset of advertisers may qualify to voluntarily submit their identity verification …

Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it.

A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. …