Search marketers have a bevy of metrics at their disposal. It can be difficult to know exactly how to react when we’re analyzing all these metrics simultaneously. I’m a proponent of leveraging impression share metrics to identify meaningful optimizations for my paid search campaigns. The insights don’t necessarily come from the impression share itself, but the impression share lost due to rank or budget.  This article we’ll cover: What each metric represents. Tips for calculating these metrics at scale in a spreadsheet. How to take action based on the results of your analysis.  Defining impression share and related metrics Here’s […]

Google’s annual webspam report highlights the incredible advances SpamBrain has made over the past year The post Google’s Webspam Report Explains Role Of SpamBrain appeared first on Search Engine Journal.

Here are 11 tips for choosing the best domain name that potential site visitors will remember. The post How To Choose A Domain Name appeared first on Search Engine Journal.

Ready to get the most from your Google Ads campaigns? RSVP and get access to the few small tweaks that can make a big difference. The post How To Increase Your Google Ads Profit With 3 Simple Steps [Webinar] appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

A new-look verification badge is starting to appear in Google Ads for verified advertisers. What the verified badge looks like. This new-look badge takes the form of a blue shield with a white check mark, as shared by Saad AK on Twitter: Clicking on the badge takes you to My Ad Center, where Google tells you the advertiser’s name, that it’s verified by Google and its location. Previous badge design. Google has been experimenting with blue badge icons and labels in recent weeks. In Google Ads testing verification badges, we reported on a badge spotted and shared by Khushal Bherwani on Twitter. […]

Google will be deprecating the “Keyword Plan Ad Group Forecast” and “Keyword Plan Keyword Forecast” functionalities. This change is slated to take effect on June 1, 2023. Changes to the GenerateForecast Metrics Request. Beginning June 1, the “Generate Forecast Metrics Request” will continue to be the method for obtaining forecast data. However, the “Keyword Plan Ad Group Forecast and Keyword Plan Keyword Forecast” components will no longer be populated and will instead return empty results. The “Keyword Plan Campaign Forecast,” on the other hand, will remain functional and be returned as usual. Updating Your Applications. If your applications rely on […]

Stay informed about Bard’s latest features with Google’s new experiment updates page. The post Google Has A New Page For Bard Chatbot Updates appeared first on Search Engine Journal.

What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. And at the heart of the CDP lies the data that fuels customer insights.  Learn more by registering and attending “Get to the Heart of Customer Experience With Data that Delivers,” presented by Salesforce and Acxiom. Click here to view more Search Engine Land webinars. The post Drive better customer intelligence for a better customer experience appeared first on Search […]

Google has released its webspam report for 2022 and said that SpamBrain was able to five times more spam sites compared to 2021 and 200 times compared to when it first launched, leading to 99% of visits from Google Search being spam-free, the search company announced. Improvements to Spam detection. Google said it made improvements to SpamBrain to tackle abusive links, hack spam, and more. Such as when the December 2022 link spam update rolled out, which was an update to SpamBrain to detect and neutralize spammy links. Google said that update led to them being able to detect 50 […]

A little over a year ago, TikTok allowed users to upload videos up to 10 minutes long. Now, users have noticed that option is gone. Interesting… TikTok has removed the 10 minute video duration option pic.twitter.com/lHerFEvdeY — Matt Navarra (@MattNavarra) April 11, 2023 User reactions. Several TikTok users have posted videos speculating on why the change happened, asking TikTok to bring back the longer format, and venting about TikTok releasing the update seemingly out of nowhere without warning. Why we care. If TikTok frequently makes unannounced changes to its platform, it could potentially create an impression of inconsistency. Users and […]

This is a programming note that I will be completely offline on Wednesday and Thursday for the last days of Passover, that is, April 12th and 13th. Any stories and videos published here will be scheduled, written beforehand, and not posted live…

While many SEO practitioners will smirk at the term “E-E-A-T” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result in quality.  This article explores how to incorporate local SEO tactics into an E-E-A-T strategy. So what is E-E-A-T? SEO practitioners laud E-E-A-T as the cornerstone of long-term organic growth. Developed as part of Google’s search quality rater guidelines, E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. Whenever a Google algorithm rolls out, Google’s recommendations fall back on E-E-A-T factors without fail:  “Google’s automated systems are […]

Google has pushed out another feature for Google Bard. When you click on the “Google it” button, it now doesn’t take you directly to Google Search, but rather it gives you related topics to click on to see search results for those topics. Google is also publishing a release notes document so we can stay on top of the changes Google releases with Bard.

Google recently brought the business name and business logos to desktop search ads after bringing them to mobile search ads last October. Now, Google posted an update saying, “a subset of advertisers may qualify to voluntarily submit their identity verification to access the Business Information feature which allows advertisers to use a business name and business logo in their search ads.”

Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it. A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Google remained non-committal for over a year, except to suggest account-level negative keywords (not the same thing at all). Until the announcement of campaign-level brand exclusions earlier this year, you couldn’t go a single day without someone sharing a real example where excluding branded queries would have allowed them to maintain a certain degree of performance. This evidence is what […]