Google is testing having the map box automatically expand within the web search results, above or on the right side of the local pack results, when you begin to place your mouse cursor over the results.

Microsoft is rolling out version 98 of Bing Chat which some of you should start seeing later today or tomorrow. This upgrade reduces the number of times Bing Chat will refuse to create something and also a reduction of disengagements.

A couple of weeks ago, Microsoft Bing started to roll out “stories” in the search results side panel. Those stories are AI-generated stories, created by generative AI and not by people.

So far, Google’s official stance on using AI to write content is just fine, assuming that content was not written to manipulate the search results. If the content is useful, helpful and quality, it doesn’t matter if a machine wrote it or a human. But John Mueller of Google doesn’t seem too positive about the current state of AI writing great content.

Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing metric that sparks debate. A vanity metric? Some practitioners contend that quality score is a vanity metric.  Others view quality score as a KPI to be optimized and reported regularly. The discussion rages on. There’s also the question of whether quality score is a factor in ad rank.  (Spoiler alert, it is indeed a factor.)  Quality score might be the most confusing PPC metric ever. Defining quality score Let’s take a step back and talk […]

Save time when you discover a slew of new automation opportunities for PPC advertisers in Generative AI. Here’s a step-by-step using PT to start with. The post ChatGPT & PPC: 7 Ways SEMs Can Leverage AI Tools appeared first on Search Engine Journal.

Google’s John Mueller explains the search engine’s approach to crawling iframes and provides SEO recommendations for iframe content visibility. The post Google & iFrames: Debunking Myths, Understanding SEO Impact appeared first on Search Engine Journal.

LinkedIn announces new features, including Suggested Posts, tailored content, and advanced search tools. The post LinkedIn’s New Personalized Features & Enhanced Search appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

People who rushed to download the Microsoft Edge browser to try out the New Bing Chat experience – ironically – ended up using Google Search on Edge, according to new data from enterprise SEO platform BrightEdge. Why we care. We’re watching closely for any data indicating whether the New Bing is starting to chip away at Google’s massive lead in search. What we see here is more evidence that Microsoft is driving more traffic to sites – in a twist, they’re doing it via Edge instead of Bing. What the data shows. Google fairly consistently sent more than 3 million visits […]

Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. So, what is incrementally, and how do you measure campaign effectiveness using incrementality testing and optimize them for success? Register today for “Demystifying ‘Incrementality’ for Marketing Success,” presented by iQuanti. Click here to view more Search Engine Land webinars. The post Spend your marketing budget wisely with incrementality measurement appeared first on Search Engine Land.

Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers. The post Google Analytics Introduces Regex Support For Event Creation appeared first on Search Engine Journal.

Implementing hreflang can be a challenging task for many SEOs. The countless syntax variations across several languages can be difficult for those with little understanding of more than one language. There’s also the added complexity of understanding specific language nuances and regional targeting which would only typically be understood by a native speaker or someone who had thoroughly studied the language. Incorrect hreflang implementation can cause many complications (i.e., duplicate content, erroneous indexing and poor SERP visibility) detrimental to SEO performance. It’s imperative to implement hreflang with care. Thankfully, hreflang is well-documented and related issues can be identified through various […]

Google Ads added a new notice or warning to the Google Ads appeal form, that says if you don’t fix your policy violation prior to submitting the appeal, Google may limit how often you can make those appeals.

Google is testing displaying a business profile listing in an overlay interface within the web search results instead of taking you into the Google Maps interface. So when you click on a business listing in the local pack, instead of it taking you into Google Maps to view more details on that business, Google is testing overlaying that business profile listing in the web search results.

For the first time, more than half of B2B ads will be placed on mobile this year, according to Insider Intelligence. It’s a good time to address the most persistent mistakes B2B advertisers continue to make with mobile ads, particularly nit-picky to holistic customer understanding. Yes, B2B marketers should nail the desktop experience first since it’s still where we see most quality conversions happen. But neglecting to optimize over half of their opportunities to engage users has ripple effects down the funnel. User flow and UX on mobile are different than it is on desktop. Layout, sizing, attention span, intent […]

Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 in a more programmatic fashion. More details. Google said the new feature and options enable you to define conversions using regular expressions (regex) for web data streams. Just be careful with regex, it can get technical and it is very picky. Why we care. As we approach the deadline for the GA4 migration from UA3, which is now 87 days away, some are now rushing to migrate not just to GA4 […]