Google & iFrames: Debunking Myths, Understanding SEO Impact via @sejournal, @MattGSouthern

Google’s John Mueller explains the search engine’s approach to crawling iframes and provides SEO recommendations for iframe content visibility. The post Google & iFrames: Debunking Myths, Understanding SEO Impact appeared first on Search Engine Journal.…

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Spend your marketing budget wisely with incrementality measurement by Cynthia Ramsaran

Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI.…

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Google Analytics Introduces Regex Support For Event Creation via @sejournal, @MattGSouthern

Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers. The post Google Analytics Introduces Regex Support For Event Creation appeared first on Search Engine Journal.…

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Google Analytics 4 now lets you modify and create events using regular expressions

Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 in a more programmatic fashion. More details. Google said the new …

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