Love it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse. In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way. It learns from text and images across the web (and human trainers at OpenAI) how to understand and respond to human queries. The potential implications for industry and society are controversial and complex. But for search marketing, the impact of this new era in AI is more immediate. […]

Read more about the latest updates in Microsoft Advertising for Professional Service Ads, enhanced CPC, easier asset management, and more. The post Microsoft Advertising: Professional Service Ads, Enhanced CPC, And More For Spring appeared first on Search Engine Journal.

Brandon Mercer, who works at Hearst Newspapers, posted in the Google Search Console help forums that people are using the “remove outdated content tool” from Google to remove competitor pages, and he said it works. Although Google’s Danny Sullivan responded, he seems unconvinced that it does indeed work.

Google announced three new features for Google travel including a new story format for hotel bookings, price guarantees for some flights and new discover tools for locations.

Google’s Danny Sullivan responded to a complaint around why a well-researched and detailed piece of content around Gwyneth Paltrow was not ranking above the “the obvious spammy robo chat churners,” as the publisher put it. The answer, having dates on fresh content is important for Google to understand the content is recent and recently updated.

Microsoft Advertising has announced several changes in its April newsletter, including the expansion of professional service ads, the broad match modifier change, and much more. Professional service ads. Microsoft Advertising’s professional service ads are now available globally. Microsoft first released professional service ads as a beta about a year ago, saying “To help champion these professionals and better connect them to consumers with engaging ad experiences, Microsoft Advertising is developing a new ad solution called Professional Service Ads to make these connections more effective than ever.” This is what it looks like: Broad match modifier changes. Broad match modifier was […]

Which chatbot should you use and learn to master? Which platform provides accurate, concise information? Find out in this comparative article. The post ChatGPT Vs. Bard Vs. Bing: What Are The Differences? appeared first on Search Engine Journal.

Did a Twitter account get a blue checkmark by paying for Twitter Blue or is it a legacy verified account? Right now it’s nearly impossible to tell. Why we care. Twitter’s designation for “notable” accounts was supposed to disappear April 1. Some have (e.g., The New York Times lost it) but many others have not yet lost the designation. And with April 15 approaching, Twitter CEO Elon Musk has said that “only verified accounts will be eligible to be in For You recommendations” starting April 15. What it looks like. On all blue checkmarks, Twitter now says: “This account is […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I am seeing signs of a Google search ranking algorithm update…

A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 billion ($4.2 billion) in damages for all UK publishers. The bigger picture. Google is facing similar scrutiny in the U.S. The Department of Justice and eight states sued Google in an effort to dismantle its ads division. Google had hoped to avoid that by offering to restructure its ad tech business. And due to EU scrutiny, Google offered to show ad rivals on YouTube. Why we care. The outcomes of ongoing lawsuits and antitrust investigations could eventually result in meaningful changes for online […]

On March 3, LinkedIn introduced collaborative articles, a new type of content that LinkedIn publishes with the help of AI and LinkedIn users.  While it was marketed as an initiative to surface the expertise of LinkedIn users (i.e., “Unlocking nearly 10 billion years worth of knowledge to help you tackle everyday work problems”), it is also a brilliant AI-driven SEO play. In less than three weeks, the content hub /advice/ launched almost 30,000 articles (9,000 in the last week). LinkedIn also gained 17,658 keywords and is estimated to gather thousands of organic sessions per Ahrefs data.  This article explores how […]

Microsoft has been busy making improvements to Bing Chat. It not only increased chat limits, is exploring ad revenue sharing, and nicer math formats, but also added image and video responses, improved the local results, and more.

Jack Krawczyk from Google, who is the lead on Bard, said on Friday that Bard just rolled out improvements around math and logic. It did this by incorporating PaLM, Google’s language model, into Bard.

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, expertise, and knowledge in a portable, endlessly sharable format. And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services).  About 43% of marketers say ebooks are the content assets that produce the best results for them. In other words, an ebook is an indispensable part of a brand content marketing strategy. For that reason, let’s learn how to […]

In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dove into CRM software and how they use it, including looking at a new piece of software for partner management…

I am starting to see early signs of a possible Google search ranking algorithm update touching down this morning, April 3rd. The automated tracking tools are not picking it up yet, but I am seeing some chatter from SEOs who are up already checking their traffic.