…
Month: April 2023
What ChatGPT means for your search campaigns by Adthena
Love it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse. In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that …
Microsoft Advertising: Professional Service Ads, Enhanced CPC, And More For Spring via @sejournal, @kristileilani
Read more about the latest updates in Microsoft Advertising for Professional Service Ads, enhanced CPC, easier asset management, and more. The post Microsoft Advertising: Professional Service Ads, Enhanced CPC, And More For Spring appeared first on Search Engine Journal.…
Google Remove Outdated Content Tool Remove Competitor Pages?
Brandon Mercer, who works at Hearst Newspapers, posted in the Google Search Console help forums that people are using the “remove outdated content tool” from Google to remove competitor pages, and he said it works. Although Google’s Danny Sullivan responded, …
Google Search Adds Hotel Room Story Format, Flight Price Guarantees & New Discover Tools
Google announced three new features for Google travel including a new story format for hotel bookings, price guarantees for some flights and new discover tools for locations.…
Evergreen Content Doesn’t Rank As Well In Google When Topic Is In News
Google’s Danny Sullivan responded to a complaint around why a well-researched and detailed piece of content around Gwyneth Paltrow was not ranking above the “the obvious spammy robo chat churners,” as the publisher put it. The answer, having dates on …
Microsoft Advertising profession service ads go global, changes to broad match modifier rolling out and more
Microsoft Advertising has announced several changes in its April newsletter, including the expansion of professional service ads, the broad match modifier change, and much more. Professional service ads. Microsoft Advertising’s professional service ads are now available globally. Microsoft first released …
ChatGPT Vs. Bard Vs. Bing: What Are The Differences? via @sejournal, @makhyan
Which chatbot should you use and learn to master? Which platform provides accurate, concise information? Find out in this comparative article. The post ChatGPT Vs. Bard Vs. Bing: What Are The Differences? appeared first on Search Engine Journal.…
Who’s verified? Who’s not? Who knows, it’s Twitter
Did a Twitter account get a blue checkmark by paying for Twitter Blue or is it a legacy verified account? Right now it’s nearly impossible to tell. Why we care. Twitter’s designation for “notable” accounts was supposed to disappear April …
Daily Search Forum Recap: April 3, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I am seeing signs of a Google search ranking algorithm update……
UK publishers sue Google for $4.2 billion in lost ad revenue
A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 billion ($4.2 billion) in damages for all UK publishers. The bigger picture. Google is facing similar scrutiny in the U.S. The Department of …
Decoding the SEO success of LinkedIn collaborative articles
On March 3, LinkedIn introduced collaborative articles, a new type of content that LinkedIn publishes with the help of AI and LinkedIn users. While it was marketed as an initiative to surface the expertise of LinkedIn users (i.e., “Unlocking …
Bing Chat Adds Images & Videos, Improves Local Results & More Changes
Microsoft has been busy making improvements to Bing Chat. It not only increased chat limits, is exploring ad revenue sharing, and nicer math formats, but also added image and video responses, improved the local results, and more.…
Google Bard Now Better At Math & Logic By Using PaLM, Google Says
Jack Krawczyk from Google, who is the lead on Bard, said on Friday that Bard just rolled out improvements around math and logic. It did this by incorporating PaLM, Google’s language model, into Bard.…
How to create, optimize and promote an ebook
As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, expertise, and knowledge in a portable, endlessly …
Vlog #217: Sam Michelson On Client Emotions With Online Reputation Management
In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dove into CRM software and how they use it, including looking at a new piece of software for partner management……
Seeing Early Signs Of A Google Search Ranking Algorithm Update
I am starting to see early signs of a possible Google search ranking algorithm update touching down this morning, April 3rd. The automated tracking tools are not picking it up yet, but I am seeing some chatter from SEOs who …