Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you can sit back, relax and watch your website rise to the top of search engine rankings. The role of link building in SEO Are you ready to rock your SEO game? Well, you better be because Hubspot reports that a whopping 64% of modern enterprises are investing in SEO to stay ahead of the competition. And what’s the secret sauce to SEO success? It’s link building! A […]

Both Google and Microsoft reported Q1 2023 earnings last night, and so far, Wall Street seems to be happy with the results. But if you look, Google’s ad revenues were flat (slightly down) year-over-year, while Microsoft Bing Ads were up 10% year-over-year.

Microsoft has reduced the number of disengagements in Bing Chat by over three times for its most egregious category, said Mikhail Parakhin, the CEO of Microsoft Bing.

Google has released an update to fix some, but not all, of the problematic Site names in the Google search result listings. This comes days after Google asked for feedback from folks who noticed the site name that Google listed was incorrect or not what they expected to see.

Some SEOs are seeing Google rewrite more of their titles to something shorter and maybe less descriptive than they would prefer to display in the Google search results.

The Google April 2023 reviews update finished rolling out yesterday afternoon on April 25, 2023. It took 13 days and two hours to roll out this expanded reviews update, which goes beyond products, that initially kicked off on April 12, 2023.

At some point, your PPC performance will take a nose-dive. Once you’ve managed PPC campaigns long enough, you will likely navigate numerous crises.  Pinpointing the source of a specific issue can be challenging. Here’s how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track. Root cause analysis for PPC accounts Root cause analysis is necessary to identify the underlying factors impacting PPC account performance. The process involves a systematic approach to identifying the problem, collecting data, analyzing the data, and determining the root cause of the issue. For reference, here is a […]

Google expanded displaying shipping and return information in its search results last week and added new return policy documentation in the product structured data help section specific for merchant listings. Today, Google has expanded the number of countries that can use applicableCountry required property from 25 countries to a total of 50 countries. What changed. Google updated the return section of this structured data help document to write, “You can specify up to 50 countries.” Previously it said, “up to 25 countries.” Here are before and after screenshots: Before it said 25 countries. Now it says 50 countries. More shipping and return […]

Google has pushed out a fix to resolve some of the inappropriate or unexpected site names selections displayed in the Google Search results. This comes days after Google posted a web form asking for user feedback about site names that were inaccurate, inappropriate, or wrong, as we reported earlier this week. As a reminder, Google added site names months ago on desktop and last year on mobile search. The issue. Google can sometimes disregard the specified site name and replace it what it thinks the site name should be. For example, when it came to searching for [salesforce], Google was showing a space between […]

WordPress has initiated one of the most consequential changes to how each version is developed, resulting in significant performance improvements The post WordPress Has Done It: Performance Improvements Take Off appeared first on Search Engine Journal.

Google’s April 2023 Reviews Update is finished rolling out. This is what we know The post April 2023 Reviews Update Is Officially Over appeared first on Search Engine Journal.

Discover new ways to update your content marketing and SEO strategy with 2023’s marketing trends and changes in mind. The post 2023 Forecast: SEO & Content Marketing Trends You Need To Know appeared first on Search Engine Journal.

Google’s freemium web analytics and testing tool is being discontinued. Here’s a look at some of your alternatives to Optimize. The post 10 Best Google Optimize Alternatives for 2023 appeared first on Search Engine Journal.

Alphabet’s Q1 2023 earnings reveal modest growth, restructuring, and Google Cloud profitability amid search and YouTube challenges. The post Alphabet Q1 2023 Earnings: Slower Search Growth, YouTube Downturn appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads had a latency issue with the advertiser interface and API…

In the first quarter of 2023, Alphabet Inc., the parent company of Google, reported a slight decrease in Advertising revenue, while Search saw an increase of almost 2% YoY. Overall impressions. Overall, these results suggest a mixed performance for Google’s advertising platforms in terms of ad impressions. Even with all of the layoffs, Google has entered the first quarter of this year with nearly 27,000 more employees than last year. Though, it was noted that “the number of employees includes almost all of the employees affected by the reduction of our workforce. We expect most of those affected will no […]