Microsoft’s advertising business posted lackluster growth in the first quarter of 2023.  Advertising and search revenue increased 3.4% to just over $3 billion during the period, including traffic acquisition costs that Microsoft pays to publishers. The company attributed the increase to higher search volume and its acquisition of Xandr, an ad buying platform it acquired from AT&T. LinkedIn revenue was up 7.6%. Microsoft attributed the increase to its Talent Solutions products. The company also said the number of sessions logged on LinkedIn grew 15%.  Why we care. There was no reason not to take Microsoft at its word that advertising […]

Are you struggling with your content marketing strategy? Do you lack time, resources, and a clear purpose? The Content Marketing Quick Start Guide from MoreVisibility is here to help! This guide provides tips and guidance to jumpstart your content planning and creation, helping you overcome common challenges such as lack of time, strategy, or production resources. One of the most critical aspects of content marketing is Google E-E-A-T, which stands for experience, expertise, authoritativeness, and trustworthiness. In this guide, you’ll learn how to create content that meets these guidelines, ensuring that your website ranks higher in search engine results and […]

OpenAI enhances ChatGPT privacy, adding chat history disabling, data export options, and developing a Business subscription plan. The post ChatGPT Adds Options To Disable Chat History & Export Data appeared first on Search Engine Journal.

Google has confirmed that the April 2023 reviews update is now finished rolling out. This update announced on April 12, 2023, has officially completed rolling out over a 13-day period. February 2023 reviews update. As a reminder, the April 2023 reviews update started to roll out at about 12 p.m. ET on April 12. This update took 13 days to roll out after it was announced. So this update started on April 12 and lasted through April 25, 2023, Google posted. This update goes beyond Google’s prior product reviews updates to evaluate reviews of any topic that is reviewable, including: Services and businesses. […]

On Sunday, multiple Meta advertisers noticed their accounts had spent up to four times their daily budget in a matter of hours. Advertisers also noticed their average CPA’s (cost per acquisition) had nearly tripled in the same time period. What happened. Meta has been quiet on the issue. They have not addressed the issue publicly or made a statement. However, Search Engine Land contributor Curt Maly, who is in a Meta group for Facebook advertisers, said that Meta had posted the following statement inside the group: “Earlier yesterday, beginning at 1AM PT, an issue caused some ads, primarily on Facebook […]

The Google Ads Status Dashboard has indicated that there have been error messages, high latency, and/or other unexpected behavior today. What’s happening. We’re not sure what the issues are or when they’ll be resolved. But keep checking the status dashboard for updates. Why we care. If you’re seeing errors or unexpected issues in your Ads dashboard, be aware that they may be related to this latest issue. Monitor your campaigns closely and be on the lookout for overspending, ad disapprovals, or even suspensions. The post Google Ads errors and issues reported appeared first on Search Engine Land.

As new ChatGPT alternatives pop up daily, AI content detectors are also gaining popularity. In this article, I’ll share 16 of these detectors and show you how they score some paragraphs of my original, unpublished writing versus a few paragraphs on the same topic from ChatGPT. I’ll also walk through the types of functions AI detectors are (and aren’t) a good fit for and how marketers, editors, and SEOs should think about them. What detection tools are good (and bad) at As I’ve detailed in other articles, generative AI and ChatGPT content poses several issues: AI-generated information can be factually […]

Google Ads is also testing a gold verification badge or label in the search results. We saw a blue label and then a blue badge-style label and now we are seeing the label in gold.

Google seems to be testing a grid-like format for local results in the mobile web search results. We see these grid formats primarily for product and shopping search results, but I don’t think I’ve seen this for local search listings.

Bing seems to be rolling out site name and favicons to its search results, much like Google did months ago on desktop and last year on mobile search. Now when you look at the Bing search results, you may start to see little favicons at the top left of the search result snippets, with the site’s name above it, some have noticed and we are able to replicate at Search Engine Land. What it looks like. Here is a screenshot of Bing showing the site name and favicon for this site: Here is what it looks like without it in […]

LinkedIn is an essential platform to leverage if you’re looking to nurture and engage your audience. It’s great for distributing your organization’s content and even building your own brand.  Tracking your LinkedIn performance is necessary to ensure you’re making the most of your presence on the site. This article takes a closer look at LinkedIn content analytics, why it’s important, and how to use it to improve your performance on the platform. What is LinkedIn analytics? LinkedIn analytics comprises a collection of metrics specific to LinkedIn that evaluate your page’s or posts’ effectiveness. Like other social media platforms, LinkedIn also […]

Yelp is set to unveil 3 new features to enhance user experience and give businesses more ways to connect with their customers. These new features include: Yelp Guaranteed. A satisfaction guarantee designed to provide peace of mind to users who request quotes from home service professionals. An advanced search experience powered by Artificial Intelligence (AI) and Large Language Models (LLMs), helping users discover and connect with the perfect businesses for their needs. The addition of immersive video, interactive topics, and new reactions in reviews, making Yelp contributions even more engaging. Yelp Guaranteed. Offers a stress-free experience when hiring home service […]

Companies are currently bracing for a potential economic downturn, and many are searching for a solution to their current woes. Increases in labor costs over the past few years, an abrupt churn of employees and clients, looming difficult business decisions and keeping up with the ever-changing landscape of new and emerging technology solutions are all compiling realities in today’s climate—causing further complexities for businesses today. So where do you turn? AI tools like Robotic Process Automation (RPA) can mitigate many of these fears and create real efficiency and opportunity for your business. Creative solutions like ChatGPT are already a reality […]

Google Ads seems to be testing a “show similar” button in the product carousel of sponsored listings. When you click on the “show similar” button, you are presented with a new dynamically loaded carousel that shows more products like the one you were looking at.

Microsoft will be bringing Bing Chat data directly into Bing Webmaster Tools in May, Fabrice Canel from Microsoft said on Twitter. We knew this was coming when Fabrice Canel this news several weeks ago, but now Fabrice is saying this will launch in the coming weeks. Coming in May. “e will be shipping in May in Bing Webmaster Tools UX and Bing Webmaster Tools API,” Fabrice Cancel said when asked if Bing Chat data is coming to Bing Webmaster Tools. He said in another tweet, “We will start reporting clicks and impressions in Bing Chat in the following weeks.” Here […]

Google Ads has been having more than normal latency issues causing errors within the advertiser interface and the Google Ads API. This started yesterday evening and is continuing through this morning.