Microsoft Bing Search sometimes will show a button to see what images look like with transparent backgrounds. It shows up for searches for some company logos, where it says “see which images have transparent backgrounds.”

When the horrific Louisville shooting happened several days ago, SEOs began to notice a new box in the Google search results labeled “lives affected.” It was a box that showed the latest horror from that shooting.

Google has updated its documented ranking systems page over here to remove four ranking systems from the list, including removing three ranking systems. Google has removed the page experience system from the main list, not adding it to the retired list, and removed mobile-friendly ranking, page speed, and secure sites systems from the retired list.

Remember a few weeks ago; I showed a test where Google Ads allowed some advertisers to use AI to generate ad copy for their search ads? Well, the Financial Times reported that Google held an internal presentation showing how Google plans to add generative AI in ads.

Evergreen content is content with a long lifespan. It is also incredibly important for search engine optimization (SEO). In this article, you’ll learn everything you need to know about evergreen content – including what makes a topic evergreen, why evergreen content is important and some examples to inspire you. What is evergreen content? Evergreen content refers to any type of content that remains ever relevant, ever accurate, and ever useful long past its publication date. Think of it this way: Evergreen trees always look green and fresh, even in the dead of winter. By the same token, evergreen content always […]

AmazonSmile was sunset end of February 2023. Here is a list of the best alternatives that can integrate charity donations for an ethical shopping experience. The post 5 Alternatives To AmazonSmile For Integrated Charity Donations appeared first on Search Engine Journal.

Which new channels can you add to your marketing mix to maximize ROI? Find out in this on-demand webinar recap! The post Think Beyond Search: Top Channels & Emerging Trends To Grow Your Brand appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has said page experience is now part of what makes content helpful…

Google creates a more powerful unit called Google DeepMind to accelerate the progress of AI innovation The post Google Announces Internal Shakeup To Create Google DeepMind appeared first on Search Engine Journal.

In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to captivate customers at every touchpoint with hyper-personalized experiences.  In this workshop, discover how to seamlessly collaborate with your data team to unlock the full potential of your first-party data and create personalized experiences that captivate your customers at every touchpoint.  Register and attend “How To Power Next Best Action with First-Party Customer Data,” presented by Snowplow. Click here to view […]

Google Bard’s latest update enhances creative exploration with diverse, distinct draft options. The post Google Bard’s Latest Update Boosts Creativity With More Drafts appeared first on Search Engine Journal.

Google has just announced four new enhancements for the GA4 homepage. New welcome tutorial New banner along the top of the Home page Improvements to the Suggested for you section Dismiss suggestions, insights, and recommendations What’s new. You can read more about the new features on Google’s Analytics Help page. Introduction of a new welcome tutorial. Google Analytics has incorporated a brief tutorial for new Google Analytics 4 users on the Home page. This tutorial introduces essential concepts and settings to help users get started with their new property. Addition of a new banner at the top of the Home […]

Google introduces GoogleOther, a new web crawler, to optimize operations, streamline R&D tasks, and reduce strain on Googlebot. The post Google Introduces New Crawler To Optimize Googlebot’s Performance appeared first on Search Engine Journal.

I find myself going back to traditional search over asking AI-based search for answers, and I was curious if I am alone or not. So I created a number of polls on Twitter asking if search marketers are using AI-search or traditional search more and if so, are they using ChatGPT, Bing Chat or Google Bard.

Google has launched GoogleOther, a new web crawler. GoogleOther will be used internally by various Google teams to crawl the public web, said Google’s Gary Illyes on LinkedIn. It respects the same directives and protocols of the main Googlebot crawler and will free up some resources for the main Googlebot crawlers. GoogleOther. Google added GoogleOther to its crawlers documentation: “Generic crawler that may be used by various product teams for fetching publicly accessible content from sites. For example, it may be used for one-off crawls for internal research and development. The GoogleOther crawler always obeys robots.txt rules for its user […]

Was your website or content used to help train AI systems as part of Google’s C4 dataset? A new search tool from the Washington Post lets you find out. Why we care. The dataset includes the types of websites and content creators that generative AI could potentially negatively impact or even wipe out, such as news and media publishers, blogs and marketing. Search. The new search tool can be found in the Post’s article Inside the secret list of websites that make AI like ChatGPT sound smart. It created the list “based on how many ‘tokens’ appeared from each in […]

Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. From novice and experienced bloggers and small businesses to the largest ecommerce and news websites, WordPress has been a popular choice because of its simplicity in set-up, endless customization, and large actively supported community. The great thing about WordPress is it does a lot of the heavy lifting for you.  It’s SEO-friendly out of the box, and comes with clean code, semantic markup, and a structure that search engines can easily crawl and understand. This makes it easier for […]