Google Unveils Search Upgrades At I/O: Generative AI & ‘Perspectives’ via @sejournal, @MattGSouthern

The new Google Search Generative Experience started to rollout to some users and while there are some legit complaints, overall, it seems like many SEOs are not too impressed with SGE compared to traditional Google Search.

Google’s Martin Splitt, Gary Illyes, and Lizzi Sassman sat together on the latest Search Off the Record to talk about de-SEOing – what we would probably call over-optimization strategies. It is an interesting listen to, stuff you probably heard before but it is interesting to hear Googlers who are intimate with how Google Search works tackle this issue on their own site.

Google is testing a clock/timer type of icon on the sitelinks within Google Search. That icon apparently is designed to communicate that you previously visited that page from Google Search.