Google Bard had a bunch of updates roll out at Google I/O, which I did not cover the other day, because, well, there was a lot of core search I had to cover. Google removed the waitlist for Bard, and added Google Search, Maps, Lens, and other search-related features to the AI generative service.
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The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate
It’s the biggest mystery and controversy of Google’s search ranking algorithm. For a long time, the SEO community has debated: is the click-through rate (“CTR”) of search results listings a ranking factor? Or the closely related “bounce rate” and “dwell time”? I present to you everything Google has ever said about this, along with some observations and opinions. Clicks, CTR, bounce rate and dwell time If you are newer to SEO, the concept of clicks or click-through rate (“CTR”) being ranking factors is simple to explain. […]
