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Google Search Console Reporting Glitch With Video Traffic May 4-17
Google Search Console confirmed it had a bug in reporting video-specific traffic in the performance report between May 4th and May 17th. Google seems to have resolved the issue going forward but your reports between May 4 and May 17 might be lower than normal because of this bug.
How to make PPC automation work for lead gen
At SMX Next in November, I was honored to give a talk on making automation work for lead generation when it’s not designed for lead generation. A huge thank you to all who attended – the overtime Q&A was a lively session with many questions! Lead generation automation challenges Many of us are dealing with the challenges of lead generation in an advertising system that’s built for ecommerce. B2B lead generation is totally different from ecommerce, with fewer overall conversions, no shopping carts, no “conversion value,” […]
