If you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile lately in its headlong rush toward an AI-driven world. But there is one that has the potential to provide incredibly helpful PPC reporting nuance and customization for marketers who know how to use it. Yup, I’m talking about Custom Columns, my favorite Google update of 2022. In this article, you’ll learn: What Custom Columns are. Why marketers should use Custom Columns. The four most important use cases I’ve seen in […]
