A Step-By-Step Guide To Creating Segments And Audiences In GA4 With Examples via @sejournal, @vahandev

To decide if “freshness” could be a ranking factor, we need to understand what the “Freshness” algorithm updates mean and how they affect search rankings. The post Is Fresh Content A Google Ranking Factor? appeared first on Search Engine Journal.

Google has replaced the Google Webmaster Guidelines with the Google Search Essentials. The name change is Google’s ongoing efforts to remove the term “webmaster” so that these tools and documentation do not narrow the focus to just “webmasters,” but expands it to publishers, site owners, developers, creators, and so on.