CD Baby without CDs? Music Marketing Blog

CD Baby will soon end our physical distribution program.

IMPORTANT ANNOUNCEMENT: On June 22, CD Baby will stop distributing CDs & vinyl in order to focus on the continuing development of digital music distribution & promotion tools.  

If you currently sell discs through us, look for an email soon with details pertinent to your merch. 

Why is physical distribution ending?

Back in 1998, CD Baby revolutionized the industry by providing the first artist-friendly ecommerce & distribution service for independent musicians. It was still the age of physical media; the iTunes Store hadn’t even launched yet. 

25 years later, it’s a digital-first (and sometimes digital-only) world. 

Fewer and fewer artists are making CDs. Fewer and fewer fans are buying them. All the while, warehouse space ain’t cheap. So we’ve decided to put those resources towards things that DO make a difference for the majority of our clients.

The way artists reach, engage, and monetize a fanbase in 2023 is very different than even a few years ago. We need to focus exclusively on solving the problems that working musicians face today and tomorrow, and we’ll have some announcements coming soon about new tools and features. 

Does CD Baby still manufacture CDs?

Yes.

It’s true that consumers are buying fewer CDs en masse. But it’s also true — for artists who tour or have loyal online audiences — that CDs are still one of the best low-cost / high-margin merch items. Especially when it comes with your autograph, transforming a cold piece of music media into a memento, something that commemorates the connection you share with that listener.

So if you need discs, we’d love to help you create them through our short-run disc manufacturing service. We just won’t warehouse and ship CDs or vinyl to your customers anymore.

Are there other outlets to sell physical merch?

Yes, you have a lot of options, including:

commission-free sales through a Bandzoogle website
selling your merch on Bandcamp
building a pro e-commerce store via something like Shopify

What will happen to the physical media warehoused at CD Baby?

If you’ve been selling CDs or vinyl through CD Baby for a while, you’re probably familiar with our restock and return procedures. And this closure will work the same way: If you want your discs returned, you just cover the shipping cost and we’ll send them back to you. If you want the discs recycled, we’ll take care of it.

If you recently signed up a new album for physical distribution (during 2023), we’ll ship your discs back at no cost.

What about the name “CD” Baby?

Yeah, we know, we know. ; )

For more information about the closure of our physical distribution and warehouse, visit our Help Center

The post CD Baby without CDs? appeared first on DIY Musician.

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