Learn more about new website insights available through Microsoft’s Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns. The post Microsoft Introduces Insights For Universal Event Tracking Tags appeared first on Search Engine Journal.…

Today, like previous years, Google has posted a grayed-out logo and a small US flag, to commemorate Memorial Day in the US. I will not be posting stories today, to respect the holiday.…

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled …

Failing to regularly monitor and analyze your data can lead to missed opportunities and make it difficult to identify and address issues on time. The post 7 Common Google Analytics 4 Configuration Mistakes To Avoid appeared first on Search Engine …

AI is changing the world of SEO rapidly. It is important to balance the changes while also sticking with what works today. The post How To Focus On What Matters In SEO As AI Accelerates Rapid Change appeared first on …