Non-skippable ads are coming to YouTube Select on connected TV. This means that viewers will see one 30-second ad instead of two consecutive 15-second ads. Why we care. YouTube was the most popular U.S. video streaming platform in April and watch time increased, according to Nielsen. It remains to be seen whether a non-skippable 30-second format provides a good advertising ROI. What YouTube said. YouTube explained in a blog post: “We know that running longer-form creative on the big screen aligns with your objectives, and allows for richer storytelling. YouTube Select is now landing over 70% of impressions on the […]

ChatGPT is now available as an iOS app. The app is free and offers all the features you’ll find on the web version. Why we care. ChatGPT has become an essential and popular tool for several SEOs, search marketers and content creators. Now you can use it whenever and wherever you want, all while maintaining your history. Plus, the app interface seems a bit more user-friendly than using ChatGPT on a mobile browser. Plus. You’ll need to subscribe to ChatGPT Plus to get access to its GPT-4 model, as well as the other Plus features. Voice input. The app also […]

Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a powerful metric when you understand its potential. It can help you to make educated decisions about your prospects of ranking for specific terms, allowing you to make tactical choices that underpin your SEO strategy. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. What is keyword difficulty? Keyword difficulty is a metric that quantifies how competitive a keyword is and, therefore, how challenging it’s likely to be to rank for it. It is […]

Google has added to its support documentation the specific languages the Google Search translated search results feature works for. Specifically, Google added a “feature availability” section and moved some content around on the page.

For the past 20 years, I’ve seen the SEO line; well, this SEO trick that is against Google’s guidelines works for this website, why shouldn’t I do it for my website? John Mueller of Google responded to one of those on Mastodon, saying it is simply a gamble and not a long-term strategy.

For the past few days, Google Business Profiles has a bug when you try to edit existing Google Posts or Google Updates. I confirmed this myself when writing this story and it was still an issue then.

Microsoft Bing Search has cars for sale feature that shows cars they have listed in the Microsoft Autos site. Now, Bing is showing a green label named “No Accidents” for cars they can verify have no accidents reported for that VIN.

Google Business Profiles seems to be expanding which businesses can add and edit the languages they offer support it. This is the language assistance option that Google first introduced in Google Business Profilers for healthcare facilities back in December 2021.

Content that doesn’t get read is useless. So, how do you create content your audience will read (and not just skim)? Make it more readable. This sounds so simple it’s silly, but it’s true. Readability is a giant factor that will determine everything from who engages with your content, how much value they get from it, and whether they’ll return to read more. So, what is content readability, how is it measured, and how can you make your content easier to read? It’s all inside this guide. What is content readability? Content readability measures how easy your content is to […]

This week we learned that the upcoming Google helpful content update would soon promote content, not just demote content. Google also pushed out a search ranking algorithm update, but it was not confirmed. Google Bard now shows citations like Bing Chat…

Whether you create or buy them, don’t use your NFTs for commercial gain without the proper licensing. Learn about what you’re entitled in this article. The post NFTs & Copyright: What Do You Own? appeared first on Search Engine Journal.

WordPress 6.2.1 security update causes shortcodes to break, taking down critical functionality The post WordPress Update 6.2.1 Causing Sites To Break appeared first on Search Engine Journal.

Can AI be regulated? Explore the latest efforts by various U.S. government officials and agencies to mitigate the potential risks of emerging AI technology. The post AI Regulation: Is It Too Late To Prevent Potential Harm? appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing signs of yet another Google search ranking algorithm update…

In this guide, learn how to leverage guest posting; not only does it help to improve SEO but to help your brand reputation, too. The post Guest Posting In 2023: 15 Tips To Increase Your Brand Awareness appeared first on Search Engine Journal.

Supreme Court rules tech giants not liable for terrorist content, sending Gonzalez v. Google case back for reconsideration. The post Google & Other Tech Giants Not Liable For Terrorist Content appeared first on Search Engine Journal.