Microsoft might be looking to expand its Google AdSense alternative, Microsoft pubCenter to more publishers. I believe Microsoft pubCenter might try signing up smaller publishers.

Bing Chat will soon be available to searchers and users, as it is now rolling out unauthenticated access to chats. Users not logged in to Bing can soon ask Bing Chat questions but are currently limited to 5 chats in a chat session. Unauthenticated access. “We’ve started rolling out unauthenticated chat access on Bing,” Michael Schechter, a Vice President at Microsoft Bing wrote on Twitter. Unauthenticated users are users who are not signed into Bing when conducting searches or chat. Limited access. Those unauthenticated users will be able to ask Bing Chat up to 5 chats in a single session. […]

Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, Chief Data Scientist at TrustInsights.ai, who spoke at The MarTech Conference.   Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead.  The premise behind large language models Since its launch, ChatGPT has been a trending topic in most industries. You can’t go online without seeing everybody’s take on it. Yet, […]

It’s as clear as you want your data to be – this is the time to have a 360-view of your customer. You want to improve their journey and experience and protect their privacy. So where do we go from here? When identifying a solution, marketers must first identify their pain points, develop a cohesive data strategy and then decide on the right technology. To learn how some of the most successful marketers vetted and invested in the right technology, register and attend “Data Down the Drain? CDPs Bring Value to an Underutilized Asset,” presented by BlueConic. Click here to […]

Discover how to extract lower competition keywords that remain a valuable part of marketing campaigns with this efficient approach. The post How To Find Low Competition Keywords (Using Free Tools) appeared first on Search Engine Journal.

Not sure if you’re paying your PPC agency correctly? Learn the types of payment models and what to expect in this month’s Ask A PPC. The post How Much Should PPC Management Cost? appeared first on Search Engine Journal.

Learn how to integrate AI-powered content marketing into your workflow to create compelling SEO copy that outperforms competitors on SERPs. The post 3 Exciting Ways To Safely Embrace AI-Generated Content & Opportunities appeared first on Search Engine Journal.

You provide more than just SEO. Learn how consulting for equity can help you get paid for the value you provide. The post Consulting for Equity and Avoiding the SEO Hamster Wheel [Podcast] appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Chat rolled out a bunch of mobile features this week…

Meta is starting to issue refunds to advertisers impacted by a glitch last month that resulted in overspending and higher than usual CPAs. Why we care. Meta needs to make this right for all of its advertisers of all sizes. It’s good that the refunds are starting, but it’s been over a month and this still is not resolved. May 12. Some advertisers got their refunds starting on May 12. However, many smaller advertisers are complaining that the process has been much slower for them, Bloomberg reported: “Some advertisers did receive refunds from Meta beginning on May 12, although the […]

When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today?  Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction. Join transformation experts from Adobe and learn five steps for maturing your work management orchestration model. Register and attend “How You Work Matters: 5 Steps to Get It Right,” presented by Adobe. Click here to view more Search Engine Land webinars. The post 5 steps to work smarter and successfully appeared first on […]

An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. An entity is only considered to exist when it exists in an entity catalog. I used this definition in my entity SEO article.  The first part of this entity SEO series should be used when you need to justify a tactic associated with optimizing for an entity.  TL;DR from Part 1: Entities are used as a source for expanding search queries with different terms. Document relevance to a query is partially understood through the lens of known entities. Google is […]

Since last week, Google has been rolling out a new search settings design interface. It looks more like the material design interface, with rounded and shaded borders. This is compared to the more bland textual look for search settings.

Google is testing circling-in, drawing a circle around, the favicons displayed in the mobile search results. I am not sure I like this but hey, Google is always testing.

Earlier this month, I covered a “big” press event Microsoft held announcing some new features and removing the waitlist for Bing Chat. Yesterday afternoon, Bing announced that these features are now rolling out, some are live, and some will be live within a week or two.

A couple of months ago we reported that Microsoft may share revenues with publishers that help it create content for Bing Chat. It was under he Microsoft Start Partner program. Well, for the first time, I am seeing a Microsoft Start partner label in the Bing Chat results.

Every PPC marketer aims to deliver improved performance month after month.  But once your Google Ads account is well-managed, optimized, and humming along, where should you turn to keep improving on performance? Often, your next area of focus should be content – and everything that happens after a prospect clicks on your ad.  Who are your ideal customers? If you’re an agency, this is the time to return to your client onboarding materials. Reacquaint yourself with the client’s goals and the types of customers they want to target.  Often, this is easier said than done. When we ask new clients […]