Google I/O kicks off today and we are all expecting really big Google Search-related news today. Typically, I/O is focused on everything but core search but today, we are expecting the all-new search engine, Magi, and a bunch of new AI-focused search features.

Did you know that some of the improvements being made to the Bing Chat AI models will lead to improvements to the Bing Search core ranking algorithms? Mikhail Parakhin, the CEO of Bing, said this on Twitter yesterday.

ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems to blog articles and even music), coding and debugging, translating text, finding data sets, answering complex questions, solving math equations, and more.  As with all new technologies, the AI chatbot has pros and cons. At its core, ChatGPT is still a machine that lacks insight and is incapable of nuance, thought and emotion.  Limitations aside, ChatGPT can be a helpful marketing tool for Amazon sellers. The trick is knowing how to use […]

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors, this report shows us which providers matter most. What are the main criteria that Forrester evaluated its participants on? And what can this report teach us about the characteristics of the top loyalty software providers? Let’s dive into it. What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? The Forrester Wave Loyalty Technology Solutions, Q1 2023 is a thorough, 28-criterion evaluation of the most […]

Over the past month or so, we’ve been seeing a huge drop in the number of FAQ rich results Google has been displaying both on mobile search and now desktop. Google has not commented or said anything on the topic, that is until now.

Paid, owned, and earned media can all boost your digital presence, but how do you employ and combine them all effectively? The post Paid, Owned & Earned Media: What Is The Difference? appeared first on Search Engine Journal.

Keyword research is an integral part of your SEO strategy. Learn more about the best free keyword research tools you can use. The post 15 Free Keyword Research Tools For 2023 appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Google explains one way it maintains the quality of their anchor text signals The post Google On Protecting Anchor Text Signal From Spam Site Influence appeared first on Search Engine Journal.

Google highlights hreflang x-default’s benefits, including enhanced user experience, improved URL discovery, and increased conversions. The post How Google’s Hreflang x-default Enhances Website Navigation appeared first on Search Engine Journal.

Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs. So where do we go from here? Register and attend “Data Down the Drain? CDPs Bring Value to an Underutilized Asset,” presented by BlueConic. Click here to view more Search Engine Land webinars. The post CDPs prevent your […]

Amazon advertisers may soon gain the ability to create AI-generated image and video assets to use in ad campaigns. The company has confirmed it is now building a team to provide those tools, The Information reported. There is no estimated timeline for when this will become available. Why we care. The ability to natively create image and video assets could help Amazon advertisers improve their listings, leading to more sales and greater ROI on the platform. Amazon is diversifying its growing ad business. Amazon advertising accounted for $38 billion in revenue in 2022. Its biggest offering is letting merchants get […]

Microsoft launches Ads for Chat API, aiming to seamlessly monetize AI chat experiences for partners, consumers, and advertisers. The post Microsoft Unveils AI Chat Monetization For Digital Partners appeared first on Search Engine Journal.

LinkedIn announces restructuring affecting 716 roles, refocuses China strategy, and prepares for AI-influenced changes in the global economy. The post LinkedIn Announces Shift In Global Strategy, Resulting In Job Cuts appeared first on Search Engine Journal.