To enhance media buying efficiency, Google Ads plans to adopt real-time bidding auctions for apps, ceasing to respond to multiple calls in mediation starting October 31, 2023. Google Ads will no longer engage with or participate in the practice of handling multiple requests for the same ad impression within the mediation process. How it works. Prior to this date, Google Ads will commence transitioning away from waterfall buying for certain multi-call requests. The shift to real-time bidding is expected to enable advertisers to find optimally-priced app inventory more efficiently and boost competition within the real-time auction. Third-party integrations. Google Ads […]

Brave Search achieves full independence, operating solely on its own index, bolstering user privacy and transparency in search results. The post Brave Search Cuts Ties With Bing & Goes Independent appeared first on Search Engine Journal.

This week YouTube announced new strategies for incorporating Shorts to engage new audiences. Expanding Shorts into Video reach campaigns Positioning alongside trending Shorts content First Position on Shorts Incorporating Shorts to optimize reach. Shorts is being integrated into Video reach campaigns, which employ Google AI to present the most effective combination of ads, enhancing reach and efficiency on YouTube. In-feed video ads are also being added to Video reach campaigns to increase opportunities for audience engagement across the platform. Paramount+ was among the early partners to experiment with the updated version of Video reach campaigns. With the Video reach campaigns […]

Google seems to be testing a new section on the local knowledge panels named “often searched together.” Mordy Oberstein found this and said on Twitter that it is a “great way to see who your local competitors really are.”

I finally convinced Glenn Gabe to let me interview him on my vlog, and we spoke for a while on a ton of core SEO topics. Glenn has been doing SEO for a long time…

I’ve written about ways to use ChatGPT for SEO and content marketing-related tasks, like keyword research, crafting title tags and local SEO. I use it at least once daily for a variety of tasks. The more you use the platform, the more valuable it will be to you to understand its limitations. The founder of OpenAI (the company that built ChatGPT) has called the tool “incredibly limited” and a “horrible product” and has cautioned users about how much they rely on it: ChatGPT is incredibly limited, but good enough at some things to create a misleading impression of greatness. it’s […]

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. So, what sets these roles apart? This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization.  Going fast vs. going far When you’re an SEO product manager, you have a team that you collaborate with to get things done.  When you’re in an SEO manager role, you operate differently and may not be connected to the same types of resources as those in product.  While no role is better […]

A poll on Twitter asks SEOs how they got started doing SEO. The poll showed that most got started in SEO by reading and then practicing alone.

Google Image Search and Google Video Search has historically simply removed content from its search results when you ask it to filter explicit content using SafeSearch. Now it seems Google is blurring out content, like they do in social media, asking you to click to reveal the image if you want to see it.

Historically, Google has said you should not use a noindex along with a canonical tag at the same time. But not always. John Mueller of Google said recently, “it depends.” He said it depends on whether the pages are identical and if you want them indexed…

Google has a help document on “Common issues that delay bulk verification” that it updated to add more tips on avoiding delays with Google Business Profile bulk verification.

Now’s the time to review your analytics and see if you have benefitted from the search engine share realignment in Asia. The post The Latest Search Engine Trends In Asia 2023 appeared first on Search Engine Journal.

Vulnerability discovered in WPCode – Insert Headers & Footers WordPress plugin – Second one this year The post WordPress Vulnerability Hits +1 Million Using Header & Footer Plugin appeared first on Search Engine Journal.