Google Ads have entered the chat – the Google Search Generative Experience (SGE) conversational chat, that is.

On the heels of the AI-powered enhancements announced at Google I/O earlier this month, Google gave advertisers a slightly more precise picture of …

A real emphasis has been placed on the collection of first-party data.

Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen …

Bard is now showing images in responses – and Bard will show the source of each image, Google announced today.

What’s new. This update continues Google’s push to try to make Bard more visual and useful – now by showing …

A unique new tool – chat – will let you create Google Ads campaigns.

Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google …

Google AI can now pull automatically created assets (ACA) based on the context of a search query itself.

Google announced this new ACA program feature at Google Marketing Live today.

Until now, Google Ads could skim landing pages using AI …

Goodbye Merchant Center, hello Merchant Center Next.

Today at Google Marketing Live, Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next.

More than just the look and feel of Merchant Center Next will change. For …

The most automated type of Google Ads campaign is getting even more automated.

Generative AI is making its way to Performance Max (PMax) campaigns – in the form of both text asset creation and AI image generation. New tools are …

Google Marketing Live 2023 will showcase generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants.

The post Google Marketing Live 2023: What To Expect In AI Advancements appeared first on Search Engine Journal.…

A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes, there is more AI coming to elements within search campaigns, but advertisers should look fondly at additional elements like better …

Google has announced a search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. Google said this “helps determine which expert sources are helpful to someone’s newsy query in certain specialized …

The core component of this year’s Google Marketing Live (GML) event can be summed up with just two letters: AI.

There will soon be AI here, AI there and AI everywhere in your Google Ads account. 

Following the trend of …

Google reveals new information about the ‘Topic Authority’ ranking system that delivers relevant and expert content, favoring local publications and original reporting.

The post Google Topic Authority: An SEO Ranking System For News Sites appeared first on Search Engine Journal…

Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation.

These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties.…

Bing Search is the default search engine on Open AI’s popular ChatGPT service, Microsoft announced today. Microsoft said that Bing is now the default search experience on ChatGPT.

Who will see it. First ChatGPT Plus subscribers will begin to see …

Google seems to be testing displaying the “services” button as the first action button in the local and maps search result listings. Usually, the first action buttons would be the call button, the directions, or even the website buttons. But …

Google now shows vertical lines between the featured snippet text and the featured snippet images. This is on the full-width featured snippet, which has a horizontal line below the featured snippet, separating it from the main search results. Now Google …

Microsoft Bing is testing highlighting portions of the AI chat answer in blue, the one embedded in the Bing Search results. Bing Search started to test embedding its Bing Chat AI answers into the Bing search results two months ago …