Google Ads have entered the chat – the Google Search Generative Experience (SGE) conversational chat, that is. On the heels of the AI-powered enhancements announced at Google I/O earlier this month, Google gave advertisers a slightly more precise picture of the ads plans within SGE today at Google Marketing Live: Google is experimenting with directly integrating Search and Shopping ads within the AI snapshot and conversational mode. There will also be the experimentation of newer native formats that leverage generative AI for ad creation customized to the user journey. How it looks. Just two weeks ago at Google I/O we […]

A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they share their perspectives on the importance of clean, complete, and connected data to optimize your CRM. Register and attend “How to Leverage First-Party Data for a Winning CRM Strategy,” presented by AtData. Click here to view more Search Engine Land webinars. The post Leverage first-party […]

Bard is now showing images in responses – and Bard will show the source of each image, Google announced today. What’s new. This update continues Google’s push to try to make Bard more visual and useful – now by showing images from Google Search in responses. Bard now includes Google Search images for visual responses, when relevant. You can also specifically ask Bard for images. Clicking on an image will show its source. This update is limited to English responses. What it looks like. In this Twitter thread from @JackK (Jack Krawczyk, senior director of product, Google), you can see […]

A unique new tool – chat – will let you create Google Ads campaigns. Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023. The best part: it’s optional, not required. Chat or not, it’s entirely up to you and your accounts. How it works. To get started, users can simply respond to a prompt for a preferred landing page. Google AI will generate the following for that campaign: Keywords. Headlines. Descriptions. Images. Assets. The process isn’t fully automated. Users can still […]

Google AI can now pull automatically created assets (ACA) based on the context of a search query itself. Google announced this new ACA program feature at Google Marketing Live today. Until now, Google Ads could skim landing pages using AI and machine learning to automatically create assets from various eligible sources, based on predictive performance and relevance. But this addition of generative AI offers a new twist for advertisers. Why we care. The addition of generative AI addition to ACAs should be a boon to relevancy for advertisers. Leveraging other ads and landing pages for better query matching should make […]

Goodbye Merchant Center, hello Merchant Center Next. Today at Google Marketing Live, Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next. More than just the look and feel of Merchant Center Next will change. For example, products can be automatically populated from a merchant’s website. Why we care. This new change should remove the headaches from less technical folks struggling with feeds while also bringing better insights for those data-hungry retailers. The Insights within the Performance tab look promising, especially for those prioritizing product error fixes. Merchant Center Next vs. Merchant Center. Merchant Center has […]

The most automated type of Google Ads campaign is getting even more automated. Generative AI is making its way to Performance Max (PMax) campaigns – in the form of both text asset creation and AI image generation. New tools are going to make setup much easier than in the past process. Advertisers using PMax see 18% more conversions on average at a “similar” cost per action, according to Google. How it works. Advertisers can input their website into Google AI, then answer a handful of questions. Google AI will then start “learning about your brand.” Sample questions from the visuals […]

Google Marketing Live 2023 will showcase generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants. The post Google Marketing Live 2023: What To Expect In AI Advancements appeared first on Search Engine Journal.

A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes, there is more AI coming to elements within search campaigns, but advertisers should look fondly at additional elements like better brand controls for broad match and better asset insights. Brand restrictions for broad match. Google has been quickly improving broad match over the past few years and a new brand restriction feature should help advertisers feel more comfortable with the match type. Similar to the announcement with Performance Max last year, this feature will help to leverage broad match with […]

Google has announced a search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. Google said this “helps determine which expert sources are helpful to someone’s newsy query in certain specialized topic areas, such as health, politics, or finance.” Not new. Google’s Search Liaison, Danny Sullivan, later said on Twitter that this is an old ranking system that they are just talking about now. “To add a bit more, this isn’t a new system that’s just launched. We’ve used it for several years. Our post today is part of our regular […]

The core component of this year’s Google Marketing Live (GML) event can be summed up with just two letters: AI. There will soon be AI here, AI there and AI everywhere in your Google Ads account.  Following the trend of Google I/O, the majority of the announcements today featured some form of artificial intelligence.  Here’s a recap of everything you need to know from Google Marketing Live, with links to our full coverage of each major announcement. Google Ads lets you create campaigns using conversational AI You can now create Google Ads campaigns with Google AI-driven chat directly within the […]

Google reveals new information about the ‘Topic Authority’ ranking system that delivers relevant and expert content, favoring local publications and original reporting. The post Google Topic Authority: An SEO Ranking System For News Sites appeared first on Search Engine Journal.

Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. Here’s what we know about the new campaigns announced at Google Marketing Live today.   Video view Campaigns. This campaign type does precisely what it is named, maximize views. A study showed that with Video view campaigns, advertisers saw on average 40% more views than in-steam skippable CPV campaigns, according to Google. Video view campaigns combine a variety of formats including […]

Bing Search is the default search engine on Open AI’s popular ChatGPT service, Microsoft announced today. Microsoft said that Bing is now the default search experience on ChatGPT. Who will see it. First ChatGPT Plus subscribers will begin to see Bing Search as an option starting today. Then free users of ChatGPT will “soon” be able to use it by enabling a plugin. What it does. This will give ChatGPT more up-to-date information and timely information powered by Bing Search. ChatGPT has a data set from 2021 or earlier, which is why using Bing Chat provided a better experience for […]

Google seems to be testing displaying the “services” button as the first action button in the local and maps search result listings. Usually, the first action buttons would be the call button, the directions, or even the website buttons. But Google is testing showing the “services” button first.

Google now shows vertical lines between the featured snippet text and the featured snippet images. This is on the full-width featured snippet, which has a horizontal line below the featured snippet, separating it from the main search results. Now Google added this vertical line.

Microsoft Bing is testing highlighting portions of the AI chat answer in blue, the one embedded in the Bing Search results. Bing Search started to test embedding its Bing Chat AI answers into the Bing search results two months ago and now Bing is testing highlighting part of the answer in blue.