With new ChatGPT plugins arriving daily, here’s how to choose the right ones, reveal the best prompts, and extract use case examples for work-related tasks. The post How To Use ChatGPT Plugins For Work appeared first on Search Engine Journal.

Generative AI tools are everywhere. How do you test and integrate them safely? Eric Enge shared his insights. The post Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast] appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s search results exploded this morning in terms of volatility but still…

Microsoft Ads continues its business transformation by making strategic updates to its acquisition platforms, along with integrating AI into its ad platforms. The post Microsoft Announces Platform Name Changes Amidst Market Acceleration appeared first on Search Engine Journal.

Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. This is especially true at retailers that hold everyday essential items, providing a path to regular visits, both online and offline. Elizabeth Marsten, VP of commerce strategic services at marketing firm Tinuiti, shared her insights on the […]

YouTube cracks down on impersonation. The company will require fan channels to identify themselves to avoid confusion and curb deception. The post YouTube Says ‘No More Confusion’: Fan Accounts Need Clear Labels appeared first on Search Engine Journal.

We want more quality content for our websites, but it’s difficult to produce enough. So how can we scale the content creation process, especially for ecommerce sites with plenty of products? If you were to pay for a copywriter to produce thousands of product snippets from scratch, you’d likely be out of pocket pretty quickly. What if you pay for 1,000 new product descriptions, but only half of those products live one month later? Clearly, you need a faster, more cost-effective approach. This is where ChatGPT can help. ChatGPT’s native web interface is really helpful and a great time-saver.  But […]

One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages.  Understanding how to control and optimize crawl depth can significantly impact your website performance and search rankings. This article will provide you with valuable guidance and actionable SEO tips to optimize crawl depth effectively.  Crawl depth: What is it and why does it matter? Crawl depth refers to the level or distance of a webpage within a website’s architecture from the starting point or root.  It indicates the number of clicks or steps required for a […]

So it’s been well over a week of incredible volatility within the Google search results. Pages have been bouncing all over the place, rankings are jumping and then last night and today we are seeing even hotter temperatures from the Google tracking tools and more chatter from within the SEO industry.

Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creation, and improved efficiency. This article will explore how you can harness ChatGPT to create better Google Ads campaigns.  Target audience insights Understanding your target audience is paramount to running successful Google Ads campaigns. ChatGPT can provide valuable insights into your target audience, helping you refine your campaign targeting and reach the right people at the right time.  Here are some ways ChatGPT can assist you: Demographics and interests Sample prompts: “What are the characteristics of my ideal […]

This week we saw the continues heated and incredibly volatile Google search results continue throughout the whole week, and then it exploded this morning. Google’s Gary Illyes said we should avoid using LLMs and AI for diagnosing SEO issues. Gary also…

Google’s John Mueller went to Twitter and Reddit to issue a PSA saying, “302 redirects are fine.” Yea, we covered the 302 versus 301 topic countless times over almost 20 years here, so here is the 2023 version. 302 redirects are just fine to use, according to Google.

Google has added red dots to the unread reviews, messages and other items on your Google Business Profile web search dashboard. If Google thinks you have not seen a new review, it will mark the reviews icon with a red dot until you click on it and read the unread item.

I have seen some folks in the SEO industry suggest that there will be some sort of search ranking and SEO impact with the sale of Google Domains to Squarespace. I just wanted to clarify this sale should have zero impact on your Google Search rankings or SEO efforts.

Bing Search now lets you select text within the search results page and search for that selected text. I believe Bing was testing this for a while, and so has Google Search, but now it seems to be live.

Learn how to write effective SMART goals for your organization that help your marketing team achieve better results. The post SMART Goals: How To Write Effective Goals With Examples appeared first on Search Engine Journal.