Google updates when 4 attribution models will be retired

Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July:

First-click.

Linear.

Time decay.

Position-based.

Marketers still using these attribution models will be able to continue doing so until September, when they will be removed …

How to use location-specific authority content for SEO

People do business with brands they know, like and trust. The larger the investment, the more important these factors are.

Building relationships and earning trust are key to earning lasting relationships with customers. Here’s how to achieve these with great …