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Did you know that most of the search algorithms Google launches work across all languages? There are exceptions, like when Panda first launched and the product reviews update and some others. Some launch first in some languages, like the English language, and some launch globally in all languages – like Penguin.
When it comes to online reviews, a 3-star rating is bad
Consumers lose trust – in a big way – when a product or service doesn’t have a 4- or 5-star rating in online reviews, according to a new survey. Why we care. Some products and services live or die by the online reviews they get. There is a massive drop in trust between a 4-star and a 3-star rating – which can result in lost revenue for those companies. A -67% decrease in trust. The question: What is the minimum star rating (out of five) a […]
Vlog #108: Eli Feldblum On Content SEO Equity & Future SEO Thoughts
In part one, Eli Feldblum and I spoke about the good old days and in part two about the SEO industry maturing. The SEO discipline is all about building up equity and it is all about content. We talked about how things were super easy in the old days but now Google understands queries and content on the web way more now that it did years ago. If you write really good content, that is the most important thing you can do, the other stuff matters […]


